Binance is partnering with a Ukrainian supermarket chain to accept crypto through Pay Wallet.

Customers who use Binance Pay Wallet to pay for their orders will be eligible to participate in a rewards program.

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Binance announced on Friday that it has partnered with Ukrainian supermarket chain VARUS, saying it will enable cryptocurrency payments for grocery purchases through its Binance Pay wallet.

Grocery is one of the largest businesses in Ukraine with more than 111 stores in 28 cities across the country. The company said that this partnership will allow its customers to access instant cryptocurrency payments and fast delivery in 9 cities in Ukraine, namely; Kyiv, Dnipro, Kamianske, Kryvyi Rih, Zaporizhzhia, Brovary, Nikopol, Vyshhorod and Pavlograd.

The companies also announced a "reward fund promotion", where customers who order anything under the VARUS delivery program worth more than 500 UAH and pay with Binance Pay, will be rewarded per 100 UAH.

A month ago, a Ukrainian point-of-sale and crypto-payments company called Whitepay launched a new program allowing Ukrainians to buy electronics and other products with cryptocurrency.< /p>

Attending this year's Kyiv Tech Summit held September 6-9 in Ukraine, Ethereum founder Vitalik said, "Ukraine may well become the next Web3 hub." He shared:

“A country can become a Web3 hub if its citizens take an active interest in this technology and decide to make a major contribution to its development,” Buterin added. "Ukraine has both the capability and the determination to do so."