BMW and AC Milan renew their partnership and their approach to sustainable development

July 13 – AC Milan has renewed its partnership with BMW Italia which will remain the club's Premium Partner and Automotive Partner.

BMW first signed with AC Milan 2021. With the new renewal, the marketing focus will be on technological innovation and sustainability. Themes will focus on promoting sustainability within the club and in society at large, as well as raising awareness of reducing the carbon footprint.

with the Italian subsidiary of the BMW Group, which remains the club's premium partner and automotive partner.

"With this renewal, the two brands remain committed to the idea that sustainability is a key strategic asset both in terms of activity and in terms of its relationship with the environment and society, with a particular duty of vigilance towards younger generations," the club said.

AC Milan President Paolo Scaroni said: "We are delighted to be able to continue the journey we have embarked on with an important partner of BMW, with whom we share a vision, values and a pioneering and focused approach. to the future. , which has been driving innovation in our two respective sectors in recent years. Moreover, we are proud to be able to work with a partner who fully shares our commitment to social issues, which are at the heart our way of doing business."

The automaker, through its BMW SpecialMente project, has a long-term commitment "to generating value for society and supporting projects that promote inclusion, integration and environmental and social sustainability AC Milan shares similar values through its RespAct Manifesto and projects led by Fondazione Milan.

The joint BMW in Tour project, as part of the first iteration of the sponsorship, was a project carried out in eleven stages, during which athletes with disabilities, employees and volunteers played football matches. The final, which will see the Official BMW Dealership XI take on the Official Insuperabili Serie A First Team, and will be hosted by the Rossoneri at the PUMA House of Football in September.

The club said that together with BMW "in the years to come" it will continue to create a series of joint events and initiatives, to connect enthusiasts of sport, cars, sustainability and style of life.

"We are not only united by the passion for competition and the constant search for improvement, but also by 360° sustainability, in terms of activity, environmental impact and society. We are all both determined to do our part, and we will continue to do so together over the next two seasons,” said Massimiliano Di Silvestre, President and CEO of BMW Italia.

Contact the author of this story at moc.l1689238862labto1689238862ofdlr1689238862owedi1689238862sni@n1689238862osloh1689238862cin.l1689238862uap1689238862

Sports Jul 13, 2023 0 42 Add to Reading List

July 13 – AC Milan has renewed its partnership with BMW Italia which will remain the club's Premium Partner and Automotive Partner.

BMW first signed with AC Milan 2021. With the new renewal, the marketing focus will be on technological innovation and sustainability. Themes will focus on promoting sustainability within the club and in society at large, as well as raising awareness of reducing the carbon footprint.

with the Italian subsidiary of the BMW Group, which remains the club's premium partner and automotive partner.

"With this renewal, the two brands remain committed to the idea that sustainability is a key strategic asset both in terms of activity and in terms of its relationship with the environment and society, with a particular duty of vigilance towards younger generations," the club said.

AC Milan President Paolo Scaroni said: "We are delighted to be able to continue the journey we have embarked on with an important partner of BMW, with whom we share a vision, values and a pioneering and focused approach. to the future. , which has been driving innovation in our two respective sectors in recent years. Moreover, we are proud to be able to work with a partner who fully shares our commitment to social issues, which are at the heart our way of doing business."

The automaker, through its BMW SpecialMente project, has a long-term commitment "to generating value for society and supporting projects that promote inclusion, integration and environmental and social sustainability AC Milan shares similar values through its RespAct Manifesto and projects led by Fondazione Milan.

The joint BMW in Tour project, as part of the first iteration of the sponsorship, was a project carried out in eleven stages, during which athletes with disabilities, employees and volunteers played football matches. The final, which will see the Official BMW Dealership XI take on the Official Insuperabili Serie A First Team, and will be hosted by the Rossoneri at the PUMA House of Football in September.

The club said that together with BMW "in the years to come" it will continue to create a series of joint events and initiatives, to connect enthusiasts of sport, cars, sustainability and style of life.

"We are not only united by the passion for competition and the constant search for improvement, but also by 360° sustainability, in terms of activity, environmental impact and society. We are all both determined to do our part, and we will continue to do so together over the next two seasons,” said Massimiliano Di Silvestre, President and CEO of BMW Italia.

Contact the author of this story at moc.l1689238862labto1689238862ofdlr1689238862owedi1689238862sni@n1689238862osloh1689238862cin.l1689238862uap1689238862