Cardano outranks Bitcoin in top global intimate brands in new report

Blockchain developer ranks 26th out of 600 global brands in a new report that analyzes consumers' emotional connection to brands.

Blockchain developer Cardano represents the crypto space with a top spot in a new global brand intimacy report. Cardano ranks 26th among 600 brands and ranks first in the crypto industry, according to a report by brand relations agency MBLM.

According to the report, brand intimacy refers to the emotional connections that brands are able to create with their user base and audience. MBLM has used artificial intelligence (AI) and big data to understand consumer relationships with some of the world's biggest brands, including Disney, Tesla and Apple.

Out of 19 sectors analyzed, crypto was among the top 10 performers, with Cardano in the lead, followed by Bitcoin as a brand in 30th place. While crypto brands like Uniswap and Solana took #261 and #265 respectively.

Compared to last year, investigators said Cardano is not just a new entry, but the top-ranked brand in crypto and the top-performing financial services brand in the study.

In a statement to Cointelegraph, Charles Hoskinson, the co-founder of Cardano, said the company was born out of a simple belief that everyone is equal and should live in a fair society. Cardano is working on this through decentralization and merit, he added.

"The good thing is that there is no need for a particular founder, culture or country. Now we have people in the Cardano ecosystem from over 100 different countries who work together to that end."

On Twitter, users reacted to Cardano's ranking, overtaking traditional brands like Google and eBay. One user tweeted that Cardano was not just a topic for internet memes, but in a "league where the big boys are".

The report's insights also highlight the impact of the global pandemic, indicating that brand performance has increased by 19% since before the pandemic.

The high performance of Cardano comes as