Céline launches high perfumery at Bon Marché

NEW CELINE PERFUME LOCAL: Celine has expanded its niche perfume footprint with the opening of a shop-in-shop at Le Bon Marché department store in Paris last Friday.

The approximately 270 square foot space sells Celine perfumes, candles, fashion accessories and small leather goods, including vanity sets and perfume cases. The first Haute Parfumerie dedicated to the brand located in a department store, it is on the ground floor of the Bon Marché beauty area.

From February 16 to March 5, 2022, a Celine perfume pop-up was held in the beauty store, and Céline perfumes were sold in the brand's accessories and leather goods corner at Bon Marché.

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Céline, owned by LVMH Moët Hennessy Louis Vuitton, launched into perfume in the fall 2019. Each fragrance in the collection evokes a moment, a place or people close to Hedi Slimane, the brand's artistic director.

An independent boutique for perfumes opened at 390 rue Saint-Honoré in Paris in November 2019 The department store's new shop-in-shop design echoes the independent store's Art Deco influences.

In both there are Grand Antique marble surfaces and gradient mirror shelves displaying rows of bottles, in what the brand called a "perfumer's organ".

Au Bon Marché, owned by LVMH, in synchronization with the stand-alone Celine Parfumerie, will be launched from collectibles in very limited quantities, including cotton pots in faceted metal and four vaporizers dressed in exotic skins.