Cookies to open a five-story shopping, educational and cultural center in the heart of Manhattan

New York's historic Herald Square is about to get even busier as international clothing brand Cookies SF announces the opening of a five-story retail store and the future location of a world-class cannabis professional training facility.

"As the first Cookies SF store in New York City, the five-story storefront at 958 6th Ave. will offer the brand's highly sought-after apparel and accessories, as well as a variety of CBD products made from Cookies' iconic cultivars. The company also plans to use part of the space as an education center in partnership with local colleges,” Cookies announced in a press release.

"This is a huge step forward for Cookies SF and it positions us as one of the most recognized streetwear brands in the world. This place is iconic for so many reasons," said Berner, co-founder and CEO of Cookies SF "We're planning to do some amazing things at this place and we can't thank our partners enough. We've hired some really nice employees and plan to bring some big vibes to the big apple on 10/30."

Cookies in Herald Square

Located in the heart of New York City, Herald Square is known as a hub for millions of New Yorkers and visitors from around the world. The local and tourist hotspot will now host Cookies SF among its myriad of successful business ventures, directly across from Macy's famous flagship store where its annual Thanksgiving Day Parade extravaganza takes place.

Painted an eye-catching Cookies blue, the new Midtown Manhattan location will house exclusive Cookies SF apparel in an iconic 1920s building.

The first two floors invite customers to stroll around and shop for Cookies SF streetwear, with store management occupying the third floor and future plans to hold cannabis education classes on the fourth and fifth floors.

Shaping the next generation of cannabis professionals

Berner has teamed up with former NBA star Chris Webber and cannabis investor Jason Wild to create Cookies U, a training program focused on providing resources and creating opportunities within the industry for communities and individuals who have been negatively impacted by the war on drugs.

The initiative is the result of a partnership between the Cookies Social Impact program and the WebberWild Impact Fund.

Cookies U offers free training and education programs for students who meet social equity criteria and plans to partner with local colleges to develop a program to train and to shape the next generation of professionals in the fastest growing industries in the United States.

When can you meet Berner?

To celebrate the grand opening on Sunday, October 30, Cookies SF will host a ribbon-cutting ceremony at 11:45 a.m., followed by a meet and greet with Berner beginning at 12 p.m. at 5 p.m. Cookies SF at Herald Square will be open seven days a week, from 10 a.m. to 8 p.m.

Photo CC via Wikimedia Commons.

© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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