EXCLUSIVE: Jessica McCormack names Zoë Kravitz as first brand ambassador ahead of US expansion

LONDON — Jessica McCormack has appointed actor And director Zoe Kravitz It is First of all brand ambassador has coincide with THE British luxury jeweler WE. expansion.

THE brand East planning has open It is First of all store out of THE UNITED KINGDOM. In THE First of all half of 2025 with A space on Madison Street In New York It is Already has been sign for.

"HAS Me Zoe feels as A TRUE Jessica McCormack women. There has has been This natural connection Since We First of all encounter — she is has been A customer For A long time, And I know that She truly love THE jewelry, And She brought her own style has THE path She door he," said McCormack In A interview.

Related Articles

British jeweler Jessica McCormack. Courtesy image

THE two women were introduced In 2020 via A mutual friend In London.

"I truly love Jessica And her jewelry. As two female the creatives, We to have A mutual love And respect For each others work," said Kravitz, WHO was Previously A Tiffany & Co. ambassador.

"I think A plot of THE decision manufacturing around he East about Zoe, And THE relationship that We to have built," added McCormack. "Instead that We while going out And look For A celebrity ambassador, he was about conversations that go back years with Zoe about to want has find A path has work together. »

In Kravitz beginning campaign picture For THE brand, she is seated on A in wood chair, with A black blazer rest on her shoulders, And East resistant THE Gypsum diamond earings with THE Ball not Chain necklace And pendant, pieces which to have become synonymous with Jessica McCormack.

"I research THE campaign has Really emphasize THE portability of OUR jewelry, And OUR hero fashions. Most important However, they are What I call 'day diamonds — diamond jewelry that works For your day by day, as a lot as he do For your nights out And special occasions. It is jewelry has be Really door," said McCormack.