Focusing on these 3 priorities can generate huge growth

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Welcome to Inc.'s Founders Project podcast with Alexa Von Tobel, where we bring you stories of courage, inspiration and dynamism that define the entrepreneurs who build the future. Every week, we dig into a founder's pro playbook and find out what drives them. On this week's episode:

When series founder Brian Long set out to create a text-based communication platform for businesses, he quickly realized that the first version of his product lacked the appeal of market he was looking for. After a pivot, Long found himself building Attentive, a complete mobile messaging platform for brands like CB2 and Michaels. Six years later, Attentive has become a major player in e-commerce, generating an average of 20% of total online revenue for thousands of its customers. Long talks about how he handled hyper-growth in 2020 as his customer base grew 270%, why he still asks for quantitative feedback in every customer conversation, and why he reads WWII books to manage stress. p>

August 24, 2022