Fulham Bank W88 shirt sponsor in cash ahead of Premier League vote on betting sponsorships

July 26: Fulham have agreed a one-year shirt sponsorship deal with online betting company W88. The deal comes ahead of an expected pact among Premier League clubs to phase out advertising on the front of betting companies' shirts in a bid to curry favor with UK regulators ahead of overhaul of gambling laws.

The W88 logo will be on the front of the men's and women's first team squads for the 2022/23 season in what the club says is a record sponsorship for the club. W88 replaces World Mobile which featured on the front of the club's shirts last season when they were promoted to the Premier League.

At the end of the day, betting sponsorship money was more important to the club and its owners than the mood of its fans who, according to a poll by the Fulham Supporters' Trust, are 47% in favor an outright ban on gambling sponsors on football shirts: 46% said they would feel uncomfortable with a gambling company as the main sponsor of the club.

The new kit will be unveiled on July 29 in Fulham's final pre-season friendly against Villareal at Craven Cottage. They begin their Premier League campaign the following week against Liverpool.

In addition to shirt sponsorship, W88 will also receive advertising inventory in Craven Cottage on matchdays and on the club's digital channels. W88 will also activate through the creation of digital and social content.

Fulham FC Sales Director Jon Don-Carolis added: "We are delighted to welcome W88 as the team's title partner this season on a record sponsorship deal for the The deal generates significant revenue to help us achieve our business goals, enabling us to participate in a challenging and exciting Premier League campaign."

W88 has already sponsored Aston Villa, Crystal Palace and Wolverhampton Wanderers in the Premier League.

Hilly Ehrlich, Head of Business Development at W88, said: "We are both proud and delighted to be partnering with London's oldest professional football club, Fulham FC, as they return to the elite of English football.We also look forward to engaging with their passionate global fanbase over the coming season and delivering innovative content with the Club.

"With a global footprint, W88 is a brand that represents integrity, trust and excellence and we will actively promote responsible gaming."

No value was given for sponsorship.

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