Gadsme launches in-game monetization for audio ads

Want to learn more about the future of the video game industry? Join gaming executives to discuss emerging parts of the industry in October at GamesBeat Summit Next. Sign up today.

Gadsme has launched a new in-game ad monetization platform called Audio Ads for Mobile Games & Apps.

Today, Gadsme is adding audio ads to its core display and video offering, giving it a wider variety of products for advertisers.

After jumping into the game advertising business in 2021, the company quickly onboarded major game studios including Lion Studios, Voodoo, Ubisoft and many more. Gadsme recently raised $8 million from major investors, including Galaxy Interactive and UbiSoft, to get into the audio advertising space.

Gadsme's product enables programmatic and direct advertisers to launch targeted global campaigns through (Internet Advertising Bureau) IAB-compliant ad formats that are found in the 3D scenes of n' any video game.

Next GamesBeat Summit 2022

Join gaming leaders live October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.

The global in-game display and video marketplaces quickly reach a diverse and engaged global gaming community of more than three billion people. The display advertising and video in games markets are estimated by Allied Market Research to reach over $17.5 billion by 2030, growing 11% between 2022 and 2030.

Gadsme has previously introduced clickable in-game ads for programmatic and direct advertising demand. Gadsme offers non-intrusive in-game ads with a simple SDK. It adds to this a simple SDK update to launch audio announcements.

The global audio ad market is approximately $200 million. With in-game audio ads, that could be an additional $50 million in 2026, according to the company.

Not only is Gadsme expanding its non-intrusive offering and delving into audio ads, but it's also developed the first SDK that supports both display and video ads in games and now audio ads. This saves game studios and developers a lot of SDK headaches.

Until today, Gadsme enabled programmatic and direct advertisers to launch global campaigns, via IAB-compliant ad formats, that fit into the 3D scenes of any video game . Gadsme's highly visible ads are designed to serve gameplay and are designed to be more player-friendly, and can even enhance the gaming experience by adding more realism.

Gadsme audio ad formats include...