GCDS launches the first NFT initiative

TRACK TO NFT: Wirdo, GCDS' alien mascot, gets the NFT treatment.

After embodying the invitation — and spirit — of the brand's Spring 2023 show in September , the pink character is set to become the protagonist of the label's first foray into NFTs.

Through this initiative, GCDS will offer 4,888 unique non-fungible tokens on Ethereum. Buyers will receive a unique portrait and gain access to its community as well as a range of future services, including exclusive access to presales of runway pieces and capsule collections, a 30% e-commerce discount, as well as digital objects to use in different meta-worlds. Plus, members will have access to exclusive concert ticket sales, online raffles, and the chance to win parade passes.

Sales of NFT GCDS will be launched Friday on the brand's website. Transactions will be available through real and crypto currencies.

"Anyone can invest in NFTs, they are accessible and transferable to anyone in world," said GCDS chief executive Giordano Calza, who co-founded the brand with his brother Giuliano in 2015. Calza stressed that this aspect is in line with the brand's approach and its mascot, "an alien who [ embodies] our desire to stand with all as an inclusive society". mark."

"This initiative gives our community the opportunity to have safe assets that can be enjoyed in time and which are protected by blockchain technology. For GCDS, this also represents an opportunity to expand its community and a new way to generate value without necessarily having to produce physical goods,” added the executive. /p>

To allow brand aficionados to familiarize themselves with the project, the company teased the week latest initiative on Instagram through a series of different animations, both on its official account and on a separate profile dedicated to Wirdo. The content also included simple educational slides explaining what an NFT or blockchain is.

One of the Wirdo NFT GCDS.

GCDS Creative Director Giuliano Calza explained