GTM Innovators 2023 Recap

Season 1 of THE GTM Innovators podcast has has been A journey of exploration And Discovery, Or I have discovered a few of THE best strategies, technologies, And mentalities that to drive successful go to the market (GTM) initiatives.

On THE pass year, I have had THE amusing job of playing host. This role Free Me THE privilege of engaging with thought leaders, industry experts, peers, And innovators shape THE future of GTM In 14 binge-worthy episodes.

Today, as We wrap THE series, I am excited has share My key take away food And offer A preview of THE precious knowledge sharing. Let's go dig in.

When create A more effective growth engine, place bigger accent on customer success. How? Sangram Vajre advises benefit events And community marketing has build trust And to favor deep customer Connections, unlocking effective, clever growth. To drive company wide alignment has establish A unified data strategy, And to kiss THE impact of AI has raise generally GTM efficiency. GTM Innovator guest Scott Vaughan said has to start with direction And A centralized data team, kissing A unified data approach. Implement A request efficiency comparative analysis tool has identify Or your GTM strategy East perform GOOD And Or gaps exist. This can be A great exercise not only For get ideas For optimization but Also has serve as A departure indicate has address divergent perceptions between executives And other members of A go to the market team, according to has Eli Rubel, CEO of MatterMade. Streamline your technology stack strategically has avoid THE challenges of A “Frankenstack” by choose between consolidation And best in class solutions. To use contextual awareness, And the measure has strike THE RIGHT balance between ladder And personalization. Learn more Since ZoomInfo President & COO Chris Hays. Eliminate guesses by align sales And marketing through technology, benefit AI, big data, And machine learning. As declared by 6sens CEO, Jason Zintak, This will help bridge data gaps, create A cohesive plan, And reach target strategies. Overcome THE chaos of reality In GTM by adopt A observable mindset, Analyzing workflow, deletion obstacles, And replication success factors. Sales loft Chief Product Officer Ellie The fields details how has TO DO just that And how has empower sales the teams, to drive significant improvements, And to optimise THE seller experience with data In GTM Innovators episode 6. Eliminate income leak by accountability your marketers has be liable For income impact. By discovery disconnects In your technology stack (implement integrations), be intentional about income cadences, And putting accent on data visibility your organization will be able has deliver A impactful And aligned GTM strategy. Hear more Since Mike's discussion with Kurt Sprig of leaves. To favor collaboration by emphasizing authorization, shift Since transactional has narrative driven content, And execution A on three levels segmentation strategy. According to has Robert Pink, that understand these settings: East he visionary? East he THE involvement of that vision? East he A "how"? More on infuse authorization In content strategy In episode 8. Combat B2B inflation with generative AI, intention data, automating, And authentic human connection. Sales & marketing must work has align their pro...