HBO Max and Discovery+ will officially merge into a single streaming service in 2023

Perrette explained that they prioritize "customer experience and quality first". To that end, they will offer just about every possible subscription option available. Completely ad-free, low-ad, and ad-only options will be available. At the moment, the price levels have not been revealed, but it seems that price increases are on the horizon. More service, more price.

The man in charge of WBD's streaming future also spoke about the prospect of "significantly" reducing churn and aimed to "increase monetization". They currently have 92 million subscribers worldwide between HBO Max and Discovery+, aiming to become profitable with 130 million subscribers. They expect to break even in streaming in the US by 2024.

From a pure content perspective, discovery+ will add a CNN Originals hub. Given the removal of CNN+, it seems the plan is to move some of that programming under a pre-existing roof. We also know that HBO Max will receive programming from Magnolia Network. Even before the launch of the new service, these moves signal broader integration across the business. As Perrette said, "consumer choice" is key.