'He didn't know how big it was going to be': Security camera captures gruesome fireworks gone wrong

, a systems company, was trending on Wednesday after a chilling video showed what can happen when using fireworks goes wrong.

The clip, which has been viewed over 25 million times on Twitter (after being originally posted on and then deleted), shows a gathering of people seated in an alley, including several children.

In the upper left corner of the video, a logo for SimpliSafe can be seen throughout the clip.

The first firework goes off but sends sparks. Just when the coast appears to be clear, a fire breaks out and sets off an explosive chain reaction of fireworks and fire as those in the video race to safety.

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Twitter lit up with theories about what really happened.

"I admit I've re-watched this a few too many times, but I really think the stash was ignited by some errant firework from the principal who seems to have missed," read one Twitter user. "The guy looked at the area and turned away knowing it was going to explode (ears covered) but he didn't know how bad it was going to be."

"You can see what happened, if you look," another pointed out. "The first fireworks they lit shot into the trunk of the car [where] the rest of the fireworks were to be stored."

Others thought the video might be a set-up.

"If it's for SimpliSafe, it's genius," someone wrote of the clip. "The quality of the camera and microphone is good enough to paint the whole story in startling detail, from the uncle yelling at the operation of the firework mortars, to the mother hurriedly pulling out her child. A wealthy tapestry."

"Everyone loves the SimpliSafe irony around here," asked another.

SimpliSafe told Entrepreneur it was surprised to see its trending name on Wednesday.

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"While the quality and sensational nature of the video captured on our SimpliSafe camera might make it sound like a SimpliSafe marketing stunt, it certainly is not. The video and audio of the customer cannot be viewed without permission by anyone outside of the owner, so we were equally shocked to see the video online after the customer shared it," said Scott Braun, Chief Growth Officer of SimpliSafe , to Entrepreneur by e-mail. "As a company active in the field of protection, we do not take lightly events that could endanger the safety of our customers, whether these incidents are within our control or not. True to our commitment to protect our customers, we try to reach the customer to ensure that their family and loved ones are safe."

It is not known where or when the virus incident took place, nor do we know if there were any injuries. The Twitter user who posted the video explained that he had no connection with the people in the video.

"Found it on Reddit, decided to post it here because of all the fireworks talk here and it just went crazy," he wrote.

SimpliSafe also posted a public service announcement on its Twitter account on Wednesday afternoon.

“We received many comments and requests today as to whether this was a planned event,” the Tweet read. "We exist to protect our customers and do not take events that put their safety at risk lightly. If you are or know anyone in this video, please let us know if everyone involved is safe."< /p>

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