House of Blueberry launches Boy Meets Girl digital wearables on Roblox

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Digital fashion brand House of Blueberry has teamed up with streetwear brand Boy Meets Girl to create a collection of digital clothing on Roblox.

The collection includes Boy Meets Girl branded leggings, short sleeve tops, long sleeve tops and beanies.

House of Blueberry and Boy Meets Girl worked together to design and create this digital collection, which is inspired by the brand's laid-back 'cool kid' style. The four unisex digital garments are representative of the Boy Meets Girl brand's bestsellers and must-haves.

"We love the mission behind Boy Meets Girl, and we're excited to bring these iconic looks and style to the metaverse," said Mishi McDuff, CEO of House of Blueberry. "We believe the iconic Boy Meets Girl brand will truly come to life on Roblox and provide a fun and welcoming virtual experience for our community."

House of Blueberry was founded by Mishi McDuff in 2012 as a solo designer and began partnering in digital fashion with brands such as Jonathan Simkhai, Natori and Overwolf. To date, the brand has sold over 20 million units of virtual clothing and has nearly half a million customers. In addition to Roblox, Blueberry is available on several Web2 and Web3 metaverse platforms, including The Sims and Second Life.

The Boy Meets Girl and House of Blueberry collection will be available for purchase in the House of Blueberry shopping experience on Roblox and will retail for between 65 and 85 Robux (less than $1 per item). Additionally, Boy Meets Girl will continue its anti-bullying mission in the metaverse, using positive messages in the Blueberry virtual store.

"As someone who was an early adopter of virtual marketplaces, this was a natural fit for me," said Stacy Igel, chief creative officer of Boy Meets Girl, in a statement. "I'm thrilled to bring Boy Meets Girl to the metaverse in conjunction with House of Blueberry. It's important that in a digital world, confidence and courage never go out of style. During Covid-19, my son, Dylan, has learned a lot about virtual worlds and taught me about Roblox. So you can imagine how excited I am to share this collaboration and how excited he is too."

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