How app design can change the trajectory of your business

There are millions of apps. Humanity collectively installed 37 billion apps in the first quarter of 2022 alone, spending a staggering $33 billion in the process.

Suffice it to say, consumers have gone the way of the app and businesses are following suit. In fact, most companies have an app. They are used for a variety of purposes, from sales to customer service to internal communications, etc.

Although companies are not shy about investing in applications, few leaders realize the importance that these applications, and more particularly their design and operation, can have for the future of their company. Here are some of the ways an app's design can not only influence, but change the entire trajectory of a business.

Application Design Leads to Product-Driven Growth

Everyone wants their business to grow. Apps provide a central hub where this growth can generate and impact a brand.

The popular online workspace app Slack is a good example. In a very crowded space, they were able to stand out from the crowd with their product design. Slack immediately looked and felt different from the typical enterprise chat tools available.

The product team that helped launch Slack, MetaLab, says its goal was to get people talking about Slack with their friends at the bar and to reshape the way people think about Slack software. business. This virality paid off as it allowed Slack to experience massive post-launch growth with little to no marketing spend. Today, you can walk into just about any office or cafe and you'll see that purple glow or hear Slack's ding sound when messages come in.

When you consider app design as early as possible, it creates a focal point where you can codify your brand's creative expression and use it to influence other areas of growth.

App design provides instant (and ongoing) accessibility

Ten years ago, the ability to create a website gave even the smallest brands instant access to a massive online audience. As with any industry, those with the best sites have often garnered the most attention, traffic, and success.

In 2023, websites gave way to mobile apps. A business with a superior app design can attract new customers. This puts them in the pocket of the company's target audience and creates instant customer accessibility in...