How to Improve Your Content Creation Process for 2023

The New Year is a time to renew your approach to work and life. For those whose work includes content creation, the process by which the content is created is as important as the subject matter.

As you look ahead to 2023, consider the "how" of content creation while planning your editorial calendar. Develop a content creation framework that can eliminate guesswork, ensure accuracy, and drive brand building results.

1. Review past performance

Just because the new year is a clean slate doesn't mean you should create content without considering the above. You want your new content to fill in the gaps in your current inventory. You should also want to build on the success of content well done. So before you jump in, spend some time reviewing your performance data and analytics.

If you already have a strong bank of content, take a look at what has resonated with your audience. Review your website stats, social media sharing, and SEO performance. Identify themes in high-performing content and reflect on what they tell you. For example, if you're in the finance industry, check out all the different finance publications to see which pieces of content performed the best. These media sites are all about creating engaging content. There's probably something you can learn from the performance of their content.

Sometimes it's a topic that has evolved well due to industry interest or current events. Other times, your assets have attracted traffic because of their format, readability, or discoverability. Pay attention to details like images, videos, and number of links, all of which can be performance factors.

2. Set Meaningful Goals

Just creating content is not enough; it is essential to align each article published with a goal. Assign new and old items with a strategic goal that the rest of your organization is working towards.

If you want to offer your existing customers a higher level package, for example, identify the components that will help you achieve this. Your customers may be convinced by case studies showing how other customers have used your improved offering to reduce costs or increase revenue. Or a side-by-side feature comparison might entice them to take the plunge.

Keep in mind that focusing only on views will not help generate revenue. Set goals that align content with customer action, using click tracking and cookies (where possible) to monitor customer engagement. Review customer feedback data to identify potential pain points, paying particular attention to qualitative feedback. Use what you learn to clarify your goals, which can be used as a checklist when developing content.

3. Plan your content strategy

Creating goal-aligned content that meets your customers' needs and wants is only half the battle. Making sure he reaches them is the other half. To prevent your content from falling into a black hole on the Internet, you will need to prioritize the distribution component of your content strategy.

Depending on your goals, you can post your content to your own channels, third-party sites, or, most likely, a combination...