Just Got Back From Oslo, And Now I'm Obsessed With These 7 Norwegian Brands

The Scandinavian fashion scene is booming, with Copenhagen, where Ganni, Cecilie Bahnsen and Baum Und Pferdgarten are based, and Stockholm, home of Acne Studios, Our Legacy and Filippa K. – both proving to be strong enough forces in the industry to rival the big style capitals. One Nordic country, however, hasn't attracted quite the same level of attention, despite its collection of top talent and budding fashion week franchise.

Hosted in what is commonly referred to as the world's most sustainable city is Oslo Runway, a bi-annual week-long event designed to showcase Norway's most talented designers and their latest collections. This season I had the chance to experience the shows and presentations in person, where I discovered more than my fair share of emerging brands with enough potential to explode internationally. And since I've never been one to hold the door, no matter how tempted I might be, I'm sharing 7 of my favorites below.

Norwegian Brands You Should Know

Picture:

Courtesy of Envelope1976

Like many of our favorite fashion brands, like Musier Paris, LouLou Studio and Rotate, Envelope1976 was co-founded by an industry veteran, in particular editor and influencer Céline Aagaard. In partnership with Pia Nordskaug, CEO of Norwegian sustainable clothing manufacturer eco.logic, Aagaard set out to create sustainable fashion that didn't look like sustainable fashion (especially in the late 10s). Using his background in fashion, not to mention his own cool minimalist aesthetic, Envelope1976 was born.

In the four years since its launch, the brand has already enjoyed great success, particularly in the international market after being taken over by Net-a-Porter in the framework of the luxury retailer's NET. SUPPORT edit. But with this season marking its first-ever show, it's not hard to see how much there is still to come for Aagaard's budding label, which at the moment still employs just four people, the founders included.

For the show, Aagaard decided to create something new for spring, opting instead to release unreleased pieces that wouldn't feed into the seasonal fashion calendar. She's also tried giving up what she calls "show pieces" in an effort to flaunt the we...

Just Got Back From Oslo, And Now I'm Obsessed With These 7 Norwegian Brands

The Scandinavian fashion scene is booming, with Copenhagen, where Ganni, Cecilie Bahnsen and Baum Und Pferdgarten are based, and Stockholm, home of Acne Studios, Our Legacy and Filippa K. – both proving to be strong enough forces in the industry to rival the big style capitals. One Nordic country, however, hasn't attracted quite the same level of attention, despite its collection of top talent and budding fashion week franchise.

Hosted in what is commonly referred to as the world's most sustainable city is Oslo Runway, a bi-annual week-long event designed to showcase Norway's most talented designers and their latest collections. This season I had the chance to experience the shows and presentations in person, where I discovered more than my fair share of emerging brands with enough potential to explode internationally. And since I've never been one to hold the door, no matter how tempted I might be, I'm sharing 7 of my favorites below.

Norwegian Brands You Should Know

Picture:

Courtesy of Envelope1976

Like many of our favorite fashion brands, like Musier Paris, LouLou Studio and Rotate, Envelope1976 was co-founded by an industry veteran, in particular editor and influencer Céline Aagaard. In partnership with Pia Nordskaug, CEO of Norwegian sustainable clothing manufacturer eco.logic, Aagaard set out to create sustainable fashion that didn't look like sustainable fashion (especially in the late 10s). Using his background in fashion, not to mention his own cool minimalist aesthetic, Envelope1976 was born.

In the four years since its launch, the brand has already enjoyed great success, particularly in the international market after being taken over by Net-a-Porter in the framework of the luxury retailer's NET. SUPPORT edit. But with this season marking its first-ever show, it's not hard to see how much there is still to come for Aagaard's budding label, which at the moment still employs just four people, the founders included.

For the show, Aagaard decided to create something new for spring, opting instead to release unreleased pieces that wouldn't feed into the seasonal fashion calendar. She's also tried giving up what she calls "show pieces" in an effort to flaunt the we...

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow