IMG signs two-year deal to sell CAF sponsorship portfolio

October 6 – THE Confederation of African Soccer (CIF) to have in partnership with IMG, appoint THE sports marketing specialist THE global sponsorship agency For THE confederation until 2025.

THE agreement will blanket THE two Future editions of THE Africa Cup of Country In 2023 And 2025 as GOOD as THE FCC Champions League And Confederation Cup, And THE CHAN. THE Women's CAN And Women's Champions League are Also included.

IMG will sell sponsorship packages as GOOD as has provide marketing intelligence, data analysis And Advice service.

FCC President Patrick Motsepé said: "A of CAF main goals East has ensure that FCC Competitions And African Soccer are among THE best In World. IMG East A global agency with vast experience In obtaining sponsorship And Partnership opportunities And will contribute has increasing THE income And THE audience of CAF Competitions on THE African Continent And worldwide. We are very happy with THE agreement concluded between FCC And IMG."

THE terms of THE agreement Or any of them guarantee has be provided by IMG were not disclosed. In THE pass, CAF sponsorship rights were sold by Lagardère Sports, but THE confederation shredded THE contract value $1 billion on 12 years In 2019.

Adolfo Barah, Senior Vice-president & Manager Director of Soccer Events has IMG said: "Following The Morocco historical performances has THE FIFA World Cup In Qatar last year, which capture THE heart And imagination of Fans around THE world, global interest In African soccer has Never has been upper. We look Before has building on that amazing momentum by benefit IMG extensive global sales network And regional skill, has develop more strategic sponsorship opportunities For THE following generation of African football."

FCC recently announcement A agreement with Techno, but always has several sponsorship packages has sell. Offers with Continental Tires And Visa recently finished.

Contact THE writer of This history has moc.l1696739617labto1696739617ofdlr1696739617owedi1696739617sni@i1696739617tnuk.1696739617ardni1696739617mas1696739617