IMG shifts from central NYFW hub: runway shows to designer partnerships

Fashion the creators, a lot of Who to have Already stolen THE cooperative When he come has choose their New York Fashion Week to show places, are Really on their own now.

IMG said Friday he East manufacturing a few big changes In It is operation of New York Fashion Week. He will pivot Since produce A centralized place For NYFW: THE Watch has to focus It is efforts on facilitate brand partnerships And creative collaborations between brands And designers. He looks has provide adapted support that align with creators needs all year round.

Through To focus, IMG internally creative And production agency, THE business will continue has concept, And produce fashion watch, consumer experiences, taste maker dinners And events worldwide. Plans do not have has been finalized as far as accommodation talks with creators And brands.

Last December, IMG said he was to go out Spring Workshops as THE official hub of NYFW: THE Watch, And together up A new central location has THE Starrett-Lehigh Building has 601 West 26 Street In Chelsea For THE autumn 2024 season In FEBRUARY. He Also used THE consumer focused NYFW In the wings has 21 Green Street, And NYFW: THE Showrooms has High Double Nine, all product by Focus.

Before THE most recent FEBRUARY watch, Spring had has been THE central hub Since FEBRUARY 2018.

Even However Spring And, more recently, Starrett-Lehigh had has been THE official House, creators — especially most of THE major those — continued has socket watch all on New York City, In Brooklyn, Chelsea, THE Superior West Side, Roosevelt Island, Downtown And THE Superior East Side, often back has back, manufacturing he extremely difficult For spectators has TO DO he on time has all those they research has see.

During THE most recent FEBRUARY watch, Starrett-Lehigh was used by 15 creators on five days, with most NYFW watch detained In miscellaneous places all along THE city.

THE Advice of Fashion Creators of America possesses THE Fashion Calendar And East THE organizer of THE official New York Fashion Week calendar. Last FEBRUARY, THE official NYFW calendar Featured more that 70 confirmed the creators, with additional collections be present numerically And by appointment.

THE New York fashion watch to have moved several times on THE years, Since THE tents has Bryant Park, has Lincoln Center has Skylight has Moynihan Station has Skylight Clarkson Square, Before landing has Spring, And SO Starrett-Lehigh.

Historically THE centralized location had has been THE place For track watch And presentations, retail pop-ups, digital activations And designate partnerships. There were miscellaneous the spaces available For Women's fashion watch And presentations.

IMG said he East engaged has continue It is long duration support of creators In bringing their creative visions has life as they find manners has showcase their collections.

From FEBRUARY 2020, IMG has provided more that $20 million In funding has American creators through initiatives including THE WME Fashion Alliance And by allowing brands has to integrate biologically In NYFW And provide creators funds has help compensate for costs. Other initiatives include NYFW Little Business To agree In Partnership with Empire State Development, which reward $500,000 has ten independent creators In 2022, And THE Black In Fashion Advice Showrooms, which help increase awareness For creators Théophile, Diotima And Home o...