INEOS Grenadier pilots launch thanks to multi-year sponsorship from Spurs

December 22 - Tottenham Hotspur have entered into a multi-year sponsorship deal with INEOS Grenadier who will become the club's official 4×4 vehicle partner.

The INEOS Grenadier is the brainchild of INEOS chairman Sir Jim Ratcliffe, who saw a gap in the market for a stripped-down, utility British-made 4x4, designed for modern compliance and reliability.< /p>

INEOS Grenadier launched its sponsorship as a presenting partner for Spurs' exhibition game against OGC Nice at the Tottenham Hotspur Stadium last night.

The INEOS Grenadier marketing package will include digital and social content and matchday activations, including the Grenadier logo visible on the seat headrests.

Todd Kline, Chief Commercial Officer of Tottenham Hotspur, said: "Our partnership with INEOS Grenadier represents the coming together of an innovative British brand with an iconic London football club, both determined to push the boundaries."

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Spurs have previously worked with INEOS. In December 2020, INEOS Hygienics became the club's official hand sanitiser supplier at the height of the COVID pandemic.

No value given for INEOS Grenadier sponsorship.

Lynn Calder, CEO of INEOS Automotive, said: "INEOS' philosophy of being brave and determined has helped us overcome many challenges as we brought the Grenadier to market, values ​​that reflect the motto and spirit of this great football club."

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