Instagram Reels Data Performance Statistics for 2022

Have you heard? Social media is all about Reels these days.

Now that Instagram has finally allowed access to some detailed Instagram Reels data and performance stats, social media managers are excited to dig deeper into the detailed insights unearthed by the hottest studies on Instagram Reels. social media.

One of these is Instagram Reels' latest social media study, in which some useful insights into Instagram Reels' engagement and reach potential were revealed. Let's take a closer look at the results.

1. In 2022, Instagram Reels are the most engaging posts

If Instagram Reels are an important part of your Instagram marketing strategy, you'll be happy to know that in 2022, Reels are seeing pretty good levels of engagement - 1.95% on average.

While Instagram invented Reels to combat the immense popularity that TikTok has gained and to keep short video enthusiasts on its side, Instagram Reels has managed to do so up to a point.

With TikTok continuing to grow, Reels - while the top performing content on Instagram, has seen some drops in engagement over the past year, across all content types.

Image credit: Instagram Reels Engagement Evolution (by followers) ; socialinsider

For social media managers wondering how best to analyze the performance of their Instagram reels, it's worth mentioning that reels can see higher or lower engagement rates by depending on account size.

In brief, the data revealed that:

smallest accounts see highest engagement rates for Instagram Reels - over 3.70% medium-sized accounts get an Instagram Reels engagement rate of 2.24% top accounts have average engagement rates between 1.38% and 1.51% for Instagram Reels

Image credit: Instagram Reels engagement rate (by subscribers); socialinsider

2. Instagram Reels has an average video view rate of 2.54%

It's no secret that following the model of TikTok - Instagram Reels - to have a more limited watch time - is more appealing to users with diminishing attention spans, having multiple sources distraction these days.

Compared to regular videos, Instagram reels perform better in terms of video views.

While Reels saw an average video view rate of 2.54%, regular videos only saw 1.74%.