Italians condemn 'insult' of Austro-Chinese 'European mozzarella'

Sliced mozzarella cheese produced in Austria by a Chinese company and wrapped in packaging with images of a gondola and the leaning tower of Pisa has been called yet another 'insult to the world' 'excellence in Italian cuisine'.
Tommaso Razzolini, an adviser from the Veneto region for the Brothers of Italy, the party leading the ruling coalition government in Italy, said it reported the existence of the offending mozzarella to the Ministry of Agriculture and Food Sovereignty after finding a photo of it online.
Called European Mozzarella Cheese, the product is made in Austria by Suki, a China-based brand of Gaofu Foods, and sold in a set that includes Chinese writing as well as sketches of the Tower of Pisa and a gondola sailing along the Grand Canal to the Rialto Bridge in Venice.
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"I have reported what appears, for all intents and purposes, to be another case of counterfeiting to the detriment of Italian agrifood excellence," Razzolini wrote on Facebook. the leaning tower of Pisa". "Monuments recognizable by anyone, used to sell a somewhat dubious mozzarella," he said. "This imaginary 'European mozzarella' is made up of several slices that have been produced , according to the packaging, in Austria by a company based in China."
He added: "Combining the symbols of Veneto with products of dubious origin is a Serious business, and yet another insult to Italian agrifood excellence. This time it's at the expense of a dairy product, what's next? That's enough."
Coldiretti, Italy's largest agricultural association, said the global market value of cloned Italian foods has reached 120 billion euros (105 billion pounds). sterling) last year.
Among the most cloned products are cheeses, with Parmigiano Reggiano and Grana Padano in the lead, followed by Parma ham and mortadella.
Ettore Prandini, the president of Coldiretti, said that European mozzarella cheese was "one of the worst examples of identity theft". like this are confusing consumers and diverting markets from real Italian food,” he added.

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Italians condemn 'insult' of Austro-Chinese 'European mozzarella'

Sliced mozzarella cheese produced in Austria by a Chinese company and wrapped in packaging with images of a gondola and the leaning tower of Pisa has been called yet another 'insult to the world' 'excellence in Italian cuisine'.

Tommaso Razzolini, an adviser from the Veneto region for the Brothers of Italy, the party leading the ruling coalition government in Italy, said it reported the existence of the offending mozzarella to the Ministry of Agriculture and Food Sovereignty after finding a photo of it online.

Called European Mozzarella Cheese, the product is made in Austria by Suki, a China-based brand of Gaofu Foods, and sold in a set that includes Chinese writing as well as sketches of the Tower of Pisa and a gondola sailing along the Grand Canal to the Rialto Bridge in Venice.

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"I have reported what appears, for all intents and purposes, to be another case of counterfeiting to the detriment of Italian agrifood excellence," Razzolini wrote on Facebook. the leaning tower of Pisa". "Monuments recognizable by anyone, used to sell a somewhat dubious mozzarella," he said. "This imaginary 'European mozzarella' is made up of several slices that have been produced , according to the packaging, in Austria by a company based in China."

He added: "Combining the symbols of Veneto with products of dubious origin is a Serious business, and yet another insult to Italian agrifood excellence. This time it's at the expense of a dairy product, what's next? That's enough."

Coldiretti, Italy's largest agricultural association, said the global market value of cloned Italian foods has reached 120 billion euros (105 billion pounds). sterling) last year.

Among the most cloned products are cheeses, with Parmigiano Reggiano and Grana Padano in the lead, followed by Parma ham and mortadella.

Ettore Prandini, the president of Coldiretti, said that European mozzarella cheese was "one of the worst examples of identity theft". like this are confusing consumers and diverting markets from real Italian food,” he added.