J.Crew is officially cool again thanks to TikTok - 31 posts that have me freaking out

Once again, TikTok has proven to be a haven of sartorial discovery, even for us editors here at Who What Wear. Just recently, it came to our attention via Caitlin Murphy's TikTok video that J.Crew's new female design lead is officially revitalizing the brand and deserves our full attention. (Her name is Olympia Gayot, and you can see some of her most notable J.Crew outfits here.) As someone who hasn't shopped at J.Crew since college (for context, I am currently almost 30 years old), more than intrigued by this news. After adding the majority of the items in this story to my personal cart, I was in love with J.Crew again, but couldn't help but wonder what else the retailer had in store for me.

Naturally I did what I do best and went through every page of J.Crew's site and ended up with a shopping cart full of 31 items of summer that freaks me out. If you're in need of a summer shopping spree, I highly suggest you delve into the stylish pages of J.Crew, but for now I have to show off the items I've uncovered as they're worth all the hype. . If you ask me.