LaLiga will claim their position in the metaverse with StadioPlus and Decentraland deal

Madrid, September 13th – Spanish La Liga via StadioPlus has teamed up with US blockchain and metaverse specialist VegasCity Limited to develop a joint project in the Decentraland metaverse.

The Decentraland metaverse, owned by Vegas City, is firmly rooted in the crossover world of sports and entertainment with its goal of creating a decentralized and open virtual world in which users can experience as they do in the world physical. Users can create unique avatars to socialize, explore, and trade. Blockchain technology underpins the metaverse.

LaLiga has licensed the intellectual and industrial property rights to StadioPlus for commercial use in the Decentraland metaverse, to create a series of LaLiga-themed plots of land in the Vegas City neighborhood.

James Ashton, CEO of Vegas City Limited, said: "We are very pleased to be working with LaLiga, StadioPlus and Decentraland to develop a football project that will surprise and deliver new experiences to our audience. We are harnessing the capabilities of Decentraland to deliver high value Web3 content."

LaLiga has been a digital leader in football, exploring and investing in the opportunities of new digital technologies and their application to the league and the game.

Stephen Ibbotson, Head of Franchises and Licensing at LaLiga, added: "For LaLiga, it is essential to continue to innovate in order to bring the best of the competition to our fans, both on and off the This licensing deal will allow us to reach a new and important audience, like Decentraland's."

It is the creation of LaLiga's "earth space" in the metaverse and how users - whether existing fans or new to the league - interact, is the new ground for innovation with this initiative.

Jon Fatelevich, CEO and Co-Founder of StadioPlus, said: "StadioPlus is on a mission to be the bridge between the sports industry and the future. Therefore, we are delighted to have entered into this agreement with LaLiga, with whom we have been working together for many months on the development and integration of the competition into Decentraland, and we are confident that we will provide a great experience for football fans and Web3 fans. ."

Contact the author of this story at moc.l1663116703labto1663116703ofdlr1663116703owedi1663116703sni@n1663116703osloh1663116703cin.l1663116703uap1663116703