LaQuan Smith teams up with the Cash app for a limited-edition capsule

LaQuan Smith, known for his sexy and glamorous clothes, has another capsule up his sleeve. It partners with financial app Cash App to launch a limited-edition LaQuan Smith for Cash App capsule collection.

This is the fourth collection in Cash App's ready-to-wear line, Cash by Cash App, and represents the app's first collaboration with a luxury brand.

Smith was introduced to Cash App in 2013 as an easy way to get paid for his first coins and build his business. The collection, created for the finance company's ready-to-wear label, Cash by Cash App, is a nostalgic nod to Smith's New York roots and includes four pieces in the brand's signature styles: a bomber jacket, catsuit, leggings and bodysuit. Prices range from $150 to $350. The unique capsule is made in New York.

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A campaign image of LaQuan Smith's capsule for Cash App.

Proceeds from the collection will be donated to Year Up, an organization dedicated to closing the Opportunity Divide by ensuring young adults gain the skills, experiences and support needed to fulfill their potential. Both Smith and Cash App believe that financial education is key to empowering young adults.

"Cash App has been crucial in building my brand, so designing for Cash App brings my career comes full circle," said CFDA 2022 nominee and CFDA/Vogue Fashion Fund winner Smith. "The same way Cash App makes finance more accessible, this collection is about the accessible side of my designs: it's iconic, everyday, effortless luxury."

Campaign images were designed by Law Roach and shot by Greg Swales. They feature models Alva Claire and Jazzelle Zanaughtti.

A campaign image for the LaQuan Smith x Cash App capsule.

The capsule is available for purchase on the Cash by Cash App, and buyers who pay with Cash App Pay get 25% off collection.

"A big part of the Cash App brand philosophy is to build financial independence, creativity and self-expression," said Catherine Ferdon, Head of Marketing and Brand at Cash App. "We've long admired LaQuan's confident aesthetic, and he's the perfect partner to help us challenge the consumer expectations and...