LG launches artistic NFTs for its smart TVs

Want to learn more about the future of the video game industry? Join gaming executives to discuss emerging parts of the industry in October at GamesBeat Summit Next. Sign up today.

LG Electronics has launched its own non-fungible token (NFT) platform, LG Art Lab.

Now available in the US on the company's TVs running webOS 5.0 or later, and accessible directly from the home screen, the new platform allows users to buy, sell and profit of high quality digital artwork.

LG of course hopes this work of art will help consumers get more out of their TVs, and says TVs are the perfect medium for displaying its NFT collection. It's a sign that big companies are seeing NFTs as one step closer to mainstream adoption.

LG said it built the platform to make it convenient and accessible to use NFTs. It includes the LG Art Lab Drops feature, which profiles artists and previews new works coming soon to the platform. Meanwhile, the real-time countdown of Live Drops allows users to acquire a "just dropped" NFT.

Event

Next GamesBeat Summit 2022

Join gaming leaders live October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.

register here

LG's new platform is based on the Hedera network, the most popular, durable and popular public ledger for the decentralized economy, makes buying and selling as easy as possible, incorporating on-screen QR codes that allow users to quickly transact through Wallypto – the company's cryptocurrency wallet for smartphones.

L G Art Lab will feature the art of Barry X Ball.

Once purchased, an NFT can be traded on LG Art Lab Marketplace, where users can easily view the history transactions, while in My Collection they can see all of their own artwork. When displayed on the 16:9 aspect ratio cinematic screens of LG TVs, NFTs come alive.

LG Art Lab hosts first-ever digital artwork by famed sculptor Barry X Ball. Famous for reinterpreting classic and modernist sculptures using the latest scanning and 3D printing technologies, Barry X Ball is now making his debut in the world of NFT art with unique digital works from the "Metal" series. /p>

The first of these NFT works, which capture the details used in the artist's remarkable sculptures, will be available via the platform's LG Art Lab Drops feature in the coming weeks, along with the "Stone" series and the works by other artists to add. a monthly basis.

To help users better understand their favorite NFTs and the creative minds behind them, the platform also features informative artwork descriptions...