Louis Vuitton Men's China Spin-Off Sets New Livestream Record
QINHUANGDAO, CHINA — For its menswear show in China, Louis Vuitton transformed Aranya, a seaside resort seaside resort in northern China, in a larger-than-life playground.
The show, broadcast live on eight platforms, including Weibo, Douyin, Kuaishou and for the first time on Dewu, China's own StockX, has attracted over 278 million online viewers.
Building on the "magnified playground" concept showcased during the brand's menswear show in Paris last June, Louis Vuitton swapped an enlarged running track with a billowing sandscape that took more than two weeks to construct.
Related GalleriesLouis Vuitton has become the first luxury brand to hold a fashion show in Aranya. Valentino will follow suit by taking over Aranya with art installations and a pop-up store to celebrate its Pink PP collection next week.
With strict COVID-19 related screening rules and frequent mass testing requirements, arrive in Aranya was a feat in itself. The show was closely inspected by local authorities until just minutes before it started. But as Chinese celebrities, such as new brand ambassador Yilong Zhu, brand ambassadors Jun Gong and Chen Jin, actor Kun Chen and TNT's Yaowen Liu sat in the front row, the show began. on time.
The Aranya spin-off portrays a more poetic version of the original show, suggesting a style of idyllic life within the community.
Louis Vuitton sand landscape.
QINHUANGDAO, CHINA — For its menswear show in China, Louis Vuitton transformed Aranya, a seaside resort seaside resort in northern China, in a larger-than-life playground.
The show, broadcast live on eight platforms, including Weibo, Douyin, Kuaishou and for the first time on Dewu, China's own StockX, has attracted over 278 million online viewers.
Building on the "magnified playground" concept showcased during the brand's menswear show in Paris last June, Louis Vuitton swapped an enlarged running track with a billowing sandscape that took more than two weeks to construct.
Related GalleriesLouis Vuitton has become the first luxury brand to hold a fashion show in Aranya. Valentino will follow suit by taking over Aranya with art installations and a pop-up store to celebrate its Pink PP collection next week.
With strict COVID-19 related screening rules and frequent mass testing requirements, arrive in Aranya was a feat in itself. The show was closely inspected by local authorities until just minutes before it started. But as Chinese celebrities, such as new brand ambassador Yilong Zhu, brand ambassadors Jun Gong and Chen Jin, actor Kun Chen and TNT's Yaowen Liu sat in the front row, the show began. on time.
The Aranya spin-off portrays a more poetic version of the original show, suggesting a style of idyllic life within the community.
Louis Vuitton sand landscape.What's Your Reaction?
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