Man City renews LED billboard deal with Unilumin

September 21 – Manchester City has renewed its global partnership with Chinese LED display solutions provider Unilumin.

The partnership began in 2021 with Unilumin supplying the "Supersized LED" bi-level digital display system at the Etihad Stadium. According to Manchester City, it is the most commercially valuable pitchside media space in the PremierLeague.

Scott Munn, Managing Director, China, City Football Group, said: "Their cutting-edge technology and expertise has enabled Manchester City to implement an exciting new platform and deliver greater value and global impact to our partners and to engage with our fans around the world."

Using the latest technology, Unilumin has provided greater design reach for club and partner messages, providing twice the exposure of a traditional LED system.

New technologies have made it possible to adapt the content according to the angle of the camera and the weather conditions. As part of the renewal agreement, Unilumin and Man City will continue to work together on the latest technological innovations to produce content for fans.

Tiger Lin, President of Unilumin Group, said, "We will use Unilumin's integrated Metasight solutions to deliver the ultimate audio-visual experience to fans around the world. I also hope that we will continue to strengthen cooperation, to shine a light on the sports industry and to transmit the spirit of sport to tens of thousands of people who love sport."

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