MetaBeat: activation in the metaverse when every dollar counts

Ed. note 10/4/22: Speedway sales figure corrected from 200 million to 2 million in sentence saying "7-Eleven's subsidiary, Speedway, is the most successful case study in the metaverse you don't have never heard of", with 2 million in measurable sales from Atlas Earth to Speedway..."

MetaBeat, the metaverse event for business makers, started its day with an introduction by Sami Khan, CEO and co-founder of Atlas Earth, a mobile gaming experience where users can buy virtual real estate and brand partners may offer promotions related to the company's in-app currency.

Right off the bat, Khan told MetaBeat audiences that no one can fully explain what the Metaverse is, in all of its iterations.

"My humble advice is to use the metaverse to improve people's experience in the real world," he said. "I don't want my daughter to grow up in a world where the future escapes this world to live in a virtual reality world - that sounds pretty depressing."

Creating an enhanced real-world experience, he explains, is different for every company. Nvidia, for example, is using digital twins as a metaverse to help teach future self-driving cars in a 3D world.

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An enhanced real-world experience is the goal of Atlas Earth, he added, which is to use people's mobile devices to buy virtual land where they live, work and live. entertain themselves.

"We're expanding local marketing nationally," he said. "It provides the opportunity for innovative brands like Sonic to generate a quarter of a million in revenue from metaverse gamers on their doorstep." 7-Eleven subsidiary Speedway is the metaverse's most successful case study "you've never heard of," with 2 million measurable sales from Atlas Earth to Speedway, he added. : “When you do this authentically, people are thrilled.”

After Khan's welcoming remarks, he brought up Ethan Chuang, vice president of loyalty solutions at Mastercard Advisors and Mike Paley, executive vice president of business development at Atlas Earth, for a fireside chat about activating the metaverse at a time when every dollar counts.

Paley, who previously worked for popular browser extension Honey, which was acquired by PayPal for $4 billion, said in his previous role he learned how important it is to offer a added value to your customers. “Even leveraging simple technology, I learned how incredibly transformative it could be for your user community,” he said.

Mastercard, which links Atlas Earth to its loyalty program, aims to help its business customers — merchants, GICs, financial institutions — grow their businesses, Chuang said.

"What marketers and retailers are looking for is access to consumers in the channels they want," he explained. "Consumers are moving away from traditional media - what you're doing in the metaverse, from the perspective of extending reach to audience segments that a lot of retailers and marketers value, is a dialogue Ultimately, the goal is to get people into stores, into e-commerce, and to drive sales with a virtual circle."

Khan emphasized that he doesn't want the metaverse to be a "flare in the pan". It means building an ecosystem that creates positive value, he said.

"I hope everyone leaves today thinking about how marketers think about the metaverse," he said. “This ecosystem will continue to thrive as the economy moves through it. Understanding how they spend their money is so important.

When every dollar counts, he asked panelists, where does the thought process come from when it comes to spending money in an "experimental" channel like the Metaverse?

Paley replied that he didn't like the word "experimental channel". Instead, he said that Atl...