Metaverse Fashion Week Returns in March

Decentraland, the largest user-owned and operated virtual social world, has revealed the return of the Week mode, which will take place from March 28 to 31.

Pioneering Decentraland and UNXD in collaboration with Spatial and Over, the week invites the global community to experience the latest advances in digital mode and interoperability.

The first Metaverse Fashion Week, held last March, hosted over 108,000 people who have explored the world of wearables and digital fashion. Brands such as Tommy Hilfiger, Etro, Selfridges, Dolce & Gabbana, Guo Pei, Paco Rabanne and others participated. Traditional fashion houses and new digital fashion brands combined created over 165,000 free garments during the event. Although there were some technical issues, it provided some insight into how brands can build their stories in the metaverse.

Related Galleries

"I'm incredibly honored to lead Metaverse Fashion Week 2 and can't wait to show off to the world what has grown since the last time we showcased the fashion revolution in the metaverse on a big stage. In one year, we've shown the world one of the most robust use cases and most obvious metaverse to date: digital fashion. After all, we don't all want to look like boring copies of the same avatar in our digital lives. Just like in the real world, we all want to individualize and curate aesthetics. we are known for,” said Giovanna Graziosi Casimiro, Head of Metaverse Fashion Week.

Dundas (left, background) and Nicholas Kirkwood at the MVFW premiere. Courtesy photo

This year's Metaverse Fashion Week theme is "Future Heritage".

"Metaverse Fashion Week is a hot time for digital fashion where brands and consumers can experience the future of fashion. MVFW is a direct extension of UNXD's mission to bridge luxury between the real world and the metaverse. After our successful first season with Decentraland, we're excited to jointly expand the MVFW platform to encompass other metaverses,” said Shashi Menon, co-founder and CEO of UNXD, which partners with luxury brands to create crypto-native products and experiences.

Decentraland will partner with Spatial, which designs 3D spaces for collaboration and community, and Over , an AR platform powered by the Blockchain Ethereum. In March, MVFW will expand to invite those creating digital fashion to consider the potential of interoperable metaverses in which one can easily bring a wearable to the other.