Microsoft now injects full-size ads on Chrome's website

Taras Buria Neowin Hot! with

Being the default out-of-the-box browser on Windows 10 and 11 makes Microsoft Edge a must-have utility for downloading Chrome (or another browser). This bothers Microsoft so much that it constantly comes up with more aggressive and user-unfriendly methods to get customers to stay on Edge and not download Chrome. An attempt to get Chrome using Edge Canary now results in two banner ads being displayed in the browser: the first (very small) will appear on the screen when loading the Chrome website, and the second, a huge, full sized banner will appear once the download begins. Yuck!

Microsoft is also playing with words to throw shade on Chrome. The banner states that Edge uses the same technology as Chrome with the "additional trust of Microsoft". The "trust" that your computer will connect to ad providers the moment you turn it on for the first time. The "trust" that Edge will ram more "recommended content" down your throat and apply Bing without you even clicking. The "trust" that you can't remove Edge from your computer and Microsoft's usability list continues.

To be fair, Microsoft isn't alone in doing questionable things to increase the user base. Google also displays banners promoting Chrome, but they only appear on the company's website. Google does not inject ads on the Firefox website nor does it shout every time you want to download another browser.

Google uses much less obtrusive banners to promote its browser. More importantly, only on his own sites!
Another thing to note is that I couldn't get the banner in the latest stable version of Edge, so the abomination might be a thing that Microsoft is trying on a limited set of Edge insiders or only in specific regions. Whatever is happening in Microsoft's software labs, there is no indication that the company is making its browser (an excellent browser so far) less irritating, which is extremely sad.
Microsoft Edge Microsoft Edge Chromium Google Chrome Ads Report a problem with the article

Technology Feb 21, 2023 0 50 Add to Reading List

Microsoft now injects full-size ads on Chrome's website

Taras Buria Neowin Hot! with

Being the default out-of-the-box browser on Windows 10 and 11 makes Microsoft Edge a must-have utility for downloading Chrome (or another browser). This bothers Microsoft so much that it constantly comes up with more aggressive and user-unfriendly methods to get customers to stay on Edge and not download Chrome. An attempt to get Chrome using Edge Canary now results in two banner ads being displayed in the browser: the first (very small) will appear on the screen when loading the Chrome website, and the second, a huge, full sized banner will appear once the download begins. Yuck!

A full size ad that Microsoft places in Edge when you try to download Chrome

Microsoft is also playing with words to throw shade on Chrome. The banner states that Edge uses the same technology as Chrome with the "additional trust of Microsoft". The "trust" that your computer will connect to ad providers the moment you turn it on for the first time. The "trust" that Edge will ram more "recommended content" down your throat and apply Bing without you even clicking. The "trust" that you can't remove Edge from your computer and Microsoft's usability list continues.

To be fair, Microsoft isn't alone in doing questionable things to increase the user base. Google also displays banners promoting Chrome, but they only appear on the company's website. Google does not inject ads on the Firefox website nor does it shout every time you want to download another browser.

A Chrome banner that appears when you open a Google website from another browser

Another thing to note is that I couldn't get the banner in the latest stable version of Edge, so the abomination might be a thing that Microsoft is trying on a limited set of Edge insiders or only in specific regions. Whatever is happening in Microsoft's software labs, there is no indication that the company is making its browser (an excellent browser so far) less irritating, which is extremely sad.

Microsoft Edge Microsoft Edge Chromium Google Chrome Ads Report a problem with the article