A new YouTube series explores Italian fashion from A to Z

ORTHOGRAPHY ITALIAN FASHION: Preparation for the launch of the video series "Italian Fashion From A to Z" , Writer Grazia D'Annunzio wants viewers to remember that fashion is serious, not frivolous.

Produced by Casa Italiana Zerilli-Marimò at New York University, the series features dedicated videos to famous Italian designers and brands. It also highlights the roots of the made in Italy initiative, with a look at pioneers as well as emerging talents. Starting Tuesday, a new episode will be released every Tuesday on YouTube and on the Casa Italiana website.

D'Annunzio, who is a journalism professor at the Universita Statale di Milano, concocted the idea of ​​"a simple dictionary for fashion" which is aimed at students and people who are interested in fashion. She started working on it during the pandemic in 2020. “It took me a few years to finish it because fashion is a living creature. Sometimes you have to tweak everything and update it. Hopefully everything will be fine until January. We'll see if we need to change anything after the new year,” she said. D'Annunzio will chat with Casa Italiana director Stefano Albertini about the series at a special event on Monday evening.

Italian fashion alphabetizing was no easy feat, given the challenges of letters "X", "W" and "Z", she said. Each letter is associated with an adjective that is linked to a designer or a group of designers with the aim of presenting the great Italian designers, forgotten but important, and the founders of Italian fashion of the 20th and 21st centuries. Armani, Versace, Prada, Ferré, Dolce & Gabbana, Max Mara and all the big names have been selected.

"But you can't forget the start of Italian fashion," said the filmmaker. "It didn't start with Armani, Missoni or even Walter Albini. It was in the early 1950s in Florence. Giovanni Battista Giorgini, an Italian aristocrat and entrepreneur, considered the founder of Italian fashion, brought together a group of Italian designers - Emilio Pucci, the lesser known Germana Marucelli and others to show in Florence."

Grazia D'Annunzio

Each episode of the A to Z series will be three to 15 minutes long and provide students with an overview of the beauty and talent of Italian design in different forms.

"Italy is famous for its great craftsmanship, great attention to detail and high All the designers I'm going to introduce to you are famous for their exquisite taste, superb fabrics, embroidery and craftsmanship,” D'Annunzio said.

With the