5 steps to establish trust and become the reference in your field

The opinions expressed by entrepreneurs contributors are their own.

Every entrepreneur knows that a critical part of growing their business and improving their brand is becoming a thought leader in their field. For example, we've all marveled at the CEO who shares words of wisdom on LinkedIn or the icon names behind our favorite newsletters and podcasts. But when it comes to building your credibility and finding your audience, it can seem impossible to know where to start. Social media is crowded these days - how do you stand out from the crowd?

Fortunately, there are ways to make sure your voice is heard and stands out from the crowd. Becoming a thought leader takes dedication and hard work, but it can be done with the right strategy and an honest approach. Read on for five crucial tips for becoming a key voice in your field.

Related: 5 Tips for Using LinkedIn to Become a True Thought Leader

Step 1: Develop your own voice

Before you begin any other aspect of becoming a thought leader, it is crucial to define your own voice. Audiences these days are hyper-aware of inauthenticity and quickly pick up on false optimism or incorrect knowledge. Whether you're talking about past failures, insecurities or weaknesses, remember to stay true to yourself and your expertise when sharing your insights.

Likewise, the only way to truly stand out from the crowd is to be yourself! From your sense of humor to your creative vision, leaning into your unique point of view will differentiate you from others and develop engaged and loyal followers. Don't try to imitate others you already see on the field. Originality always wins.

Related: How to Showcase Your Expertise and Become a Thought Leader

Step 2: Use each platform thoughtfully

Once you know your point of view, find out how to leverage your learnings and insights across different social platforms. Today's wide range of social platforms have very different uses and audiences, so you'll want to share your thoughts in different ways while staying true to your overall message.

For example, LinkedIn is mostly text-based, with room for occasional video and image posts. It's also a platform designed to engage and encourage others, so lean into the community aspect.

Meanwhile, video-focused platforms like TikTok and Instagram have entirely different best practices; you might want to look into trending sounds and memes or share stories from your perspective in short clips. And if you're posting on Twitter, you'll want to encapsulate your message in short, text-only messages. Each platform offers significant advantages when used correctly, so research them (and use them) before posting, and don't try a one-size-fits-all strategy.

Related: 10 Tips to Grow Your Personal Brand Through Thought Leadership

Step 3: Listen to others

The phrase "thought leader" gives the impression that you will always be the one leading the conversation, but remember that you need to listen to others too! To remain an authority in your field, it is essential to constantly seek knowledge and grow. From reading books and articles to respecting diverse voices, make room in your life to expand your mind to stay on top of your game.

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