8 Marketing KPIs That Keep Your CMO Up At Night

THE First of all page of THE marketing Bible bed : "Measure your KPIs. »

Each trader knows that follow up marketing KPIs East A essential part of determine success.

Are your the team Actions portion You progress towards goals In A timely manner? KPIs are THE best path has to understand Or your the team time And money are going And if Or not those places are worthy of interest. While marketing analytic software can help measure these KPIs, determine which those has report can be difficult.

If your CEO request how your team East efficient, which of THE a lot marketing metric TO DO You choose has report back?

8 marketing KPIs Sales income Customer acquisition cost Cost by lead Customer lifetime value Customer retention rate Lead-to-customer report Form conversion rate Marketing Return on investment

A key performance indicator (KPI) evaluate THE success of A activity that A organization Or department commits In. KPIs are values that can be measure against desired results. 

For what are KPIs important?

KPIs are crucial For marketing success because they provide A data driven path has measure progress And campaign efficiency. Without them, marketing efforts can be as flying blind - You are putting resources In but uncertain of THE impact.

By follow up KPIs aligned with marketing goals (brand awareness, website traffic, sales), marketers can:

Measure progress: See if campaigns are on track has reach goals. To optimise strategies: Align all your marketing goals And identify what is this functioning, And adjust approaches For better results. Do informed the decisions: Allocate THE budget Effectively And to prioritize high performance chains. Demonstrate Return on investment : Prove THE value marketing brought has THE business.

However, measure THE efficiency of your marketing the team activities is not it always easy, meaning setting KPIs For your team can't be do on A whim.

Without follow up THE RIGHT KPIs, your team could spend Also a lot time on projects that don't do it matter as a lot has THE generally department And business goals as other activities could be able. 

How has choose your marketing KPIs

There are many "classic" KPIs that all marketing departments should track has determine their progress towards their goals. These KPIs are more typical has monitor because goals such as acquire A certain Rising of income Or led are often, if not always, present.

"...TO DO your marketing KPIs help You move THE needle ? »

Jonathan Aufray CEO of Growth The Pirates

By take a step far Since THE traditional KPIs And look has other goals that your department And business to have together, You can wonder how has ensure that THE KPIs You choose are THE RIGHT those For your marketing department.

There East No "A size agrees all" marketing KPIs, but be able has answer THE following questions East A Of course sign that THE marketing KPIs You are choose are value monitoring. 

QUESTION SAMPLE ANSWER What aim East THE KPIs assess? Increase customer satisfaction WHO East This data For? Marketing director WHO will to have to access has THE data? Marketing team What question will THE KPIs answer (KPQ)? How satisfied are OUR current clients? How will This KPIs be used? This data will be used has report customer retention has THE marketing team. How will your data be collected? Amount of clients lose...