ABG taps NYC alliance for Frye and Tretorn Sportswear

Authentic Brands Group has signed an agreement with NYC Alliance, a vertically integrated apparel manufacturer, for its Frye and Tretorn brands. ABG has previously worked with the company on its Juicy Couture label in the United States and Canada.

Under the terms of the agreement for Frye and Tretorn, NYC Alliance will design, produce and distribute clothing men's and women's activewear to be sold in department stores, specialty retailers and online in the United States and Canada.

"We look forward to expanding our partnership with ABG for Frye and Tretorn, two brands recognized by retailers and consumers around the world," said Burt Damsky, president of sales at NYC Alliance. "Both brands have strong heritages and reputations for excellence in quality and design."

Frye's collection is denim-centric and complements the brand's signature footwear, while Tretorn's clothes are inspired by the brand's shoes. the history of tennis and preppy fashion.

"Frye and Tretorn are beloved brands that resonate strongly with their respective target consumers", said Christina Martin Pieper. , senior vice president of brand, lifestyle at ABG. “Through this partnership with NYC Alliance, we are able to build on the broad lifestyle offerings of Frye and Tretorn and offer uniquely designed products for a growing segment of the brands business.”

NYC Alliance's Frye and Tretorn Collections will debut Spring 2023.