AfDB's TAAT Initiative Wins Excellence Award

The African Development Bank (AfDB) has been named the winner of the "Salute to Excellence" award for the Bank's communication around its Technologies for African Agriculture Transformation (TAAT) program, by the most large American organization of journalists and media professionals of color.< /p>

The National Association of Black Journalists cited the Bank's excellence in media relations and online marketing for this historic initiative, also known as TAAT.

The online campaign showcased the impact of TAAT providing climate-smart agricultural technologies to millions of African farmers, helping African nations produce more food.

The awards were announced over the weekend at a gala event at the joint National Association of Black Journalists and National Association of Hispanic Journalists convention at Caesars Palace in Las Vegas, Nevada.

The Bank's Vice President for Agriculture, Human and Social Development, Dr. Beth Dunford, said: "This recognition of the National Association of Black Journalists comes at a time when African food security and world is under threat due to Russia's war in Ukraine.

"Our Bank's communications help tell the world, through the stories of African farmers participating in the TAAT program, that Africa has solutions to boost its food production and reduce its dependence on grain imports from Africa. Black Sea region."

Dunford added: "The Salute to Excellence award also honors Bank staff, consultants and partners who work within these communities to improve the quality of life for Africans. Their expertise has helped shape our campaign. communication."

In July, the Bank's Board of Directors approved new financing of $30 million for the TAAT program, which overall aims to increase Africa's food production by 100 million tons and produce 40 million people out of poverty by 2025.

The Bank's digital campaign showcases some of the millions of African farmers who have benefited from wheat, maize and other certified climate-adapted seed varieties, fertilizers and technical assistance funded by TAAT since launch of the program in 2018.

The AfDB said the main campaign video examines TAAT operations in Sudan and Ethiopia, where government-led collaboration with the Bank and its partners is boosting wheat production to record levels.

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In Ethiopia, TAAT helped seed companies produce and distribute enough certified heat-tolerant wheat varieties and helped farmers expand production to other regions last season, enabling the Ethiopia to produce enough grain to eliminate wheat imports for the first time in modern history.

The country's TAAT membership is expected to enable Ethiopia to export wheat in 2023," the AfDB added.

The National Association of Black Journalists' Tribute to Excellence Award is the third international communications recognition for the Bank's TAAT initiative.

TAAT won a "Gold Stevie" - first place - for "Best Documentary" from the International Business Awards, as well as a "Communicator Award of Distinction" for Online Video from the Academy of Interactive Arts and New York visuals. .

“We intend for TAAT to produce more success stories as we expand it to play a central role in the US$1.5 billion African Emergency Food Production Facility. Bank.

"The Facility is the Bank's bold response to help African countries produce more food to mitigate the impacts of Russia's war in Ukraine on global food systems, rising prices on the continent and climate change," said Dr Martin Fregene, Director of the Bank. Director of Agriculture and Agro-Industry.

“We believe communication is key to informing African governments, our stakeholders and investors about the impact of the Bank's programs on the communities we serve,” Fregene added.

The Bank was also nominated for a Tribute to Excellence award in the online commentary category of the competition for a selection of published opinion pieces written by the Bank's President, Dr Akinwumi A. Adesina, Vice President Dunford and former Acting Vice President Wambui Gichiri.

The Salute to Excellence Awards recognize journalism and communications that best cover the Black experience or address issues affecting the Black community worldwide.

The National Association of Black Journalists and National Association of Hispanic Journalists' Convention & Career Fair is the premier conference on journalism education, career development, networking and industry innovation, attracting leaders and influencers in journalism, marketing and communications, media, technology, business, healthcare, arts and entertainment.

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