Amazon launches Inspire, a TikTok-like shopping feed that supports both photos and videos
Amazon is bringing a TikTok-like shopping experience to its app. The company today announced the launch of Inspire, a new abridged video and photo feed that allows consumers to explore products and ideas and buy from content created by influencers, brands and other customers. This feature is designed to distract consumers from apps like TikTok, where brands can market directly to consumers, to drive sales on Amazon.com instead.
The retailer said the shopping feature will initially roll out to select US customers in early December and will be widely available to US customers in the following months.
The launch follows testing earlier this year when Amazon was spotted experimenting with a TikTok-like shopping feed in its app, which then had its own navigation button at the bottom of the app. Amazon mobile app. In the version launching now, this top-level placement in the main navigation remains the same, but the Inspir stream will now be accessed by tapping a light bulb icon instead of the diamond-shaped icon that was seen in testing.
Image Credits: Amazon
To get started with Inspire, customers need to open the Amazon Shopping app and tap the Inspire icon. When first launched, they are invited to choose from over 20 interests, including makeup, skincare, pets, games, plants, hiking, home decor, travel , running, etc. to personalize their Inspire feed.
While Inspire focuses on short video content, it also offers support for photos, making it something of a hybrid between TikTok and Instagram. Like Instagram, you can double-tap anywhere on the screen to "like" content with a red heart. However, you scroll through the Inspire experience much like using TikTok's vertical video feed, where you swipe up from the bottom to see the next video. Engagement buttons are also disabled on the right side of the screen, like on TikTok.
< p id= "caption-attachment-2455089" class="wp-caption-text">Image credits: Amazon
When you see something you like, you can press the little buttons at the bottom of the window that link to the product on Amazon. Initially, pressing these buttons will bring up the product in a window overlaid above the video, but pressing "See full details" will take you to the item page...
Amazon is bringing a TikTok-like shopping experience to its app. The company today announced the launch of Inspire, a new abridged video and photo feed that allows consumers to explore products and ideas and buy from content created by influencers, brands and other customers. This feature is designed to distract consumers from apps like TikTok, where brands can market directly to consumers, to drive sales on Amazon.com instead.
The retailer said the shopping feature will initially roll out to select US customers in early December and will be widely available to US customers in the following months.
The launch follows testing earlier this year when Amazon was spotted experimenting with a TikTok-like shopping feed in its app, which then had its own navigation button at the bottom of the app. Amazon mobile app. In the version launching now, this top-level placement in the main navigation remains the same, but the Inspir stream will now be accessed by tapping a light bulb icon instead of the diamond-shaped icon that was seen in testing.
Image Credits: Amazon
To get started with Inspire, customers need to open the Amazon Shopping app and tap the Inspire icon. When first launched, they are invited to choose from over 20 interests, including makeup, skincare, pets, games, plants, hiking, home decor, travel , running, etc. to personalize their Inspire feed.
While Inspire focuses on short video content, it also offers support for photos, making it something of a hybrid between TikTok and Instagram. Like Instagram, you can double-tap anywhere on the screen to "like" content with a red heart. However, you scroll through the Inspire experience much like using TikTok's vertical video feed, where you swipe up from the bottom to see the next video. Engagement buttons are also disabled on the right side of the screen, like on TikTok.
< p id= "caption-attachment-2455089" class="wp-caption-text">Image credits: Amazon
When you see something you like, you can press the little buttons at the bottom of the window that link to the product on Amazon. Initially, pressing these buttons will bring up the product in a window overlaid above the video, but pressing "See full details" will take you to the item page...
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