Apple App Store review: Amazon's Prime video claims the crown, bolstered by exclusive rights to Thursday Night Football
Amazon.com Inc's AMZN Shopping app has long been the most popular, but thanks to new Prime member benefits, Amazon's Prime Video app won first place in Apple Inc.'s AAPL App Store last week.
Things to know: The Prime Video app is generally outside the top 50 in the "Best Free Apps" section of the App Store. It was ranked 46th in early September, according to data from SimilarWeb.
The 2022 NFL season officially kicked off with a Thursday Night Football game on September 8. The Amazon Prime app actually trended down in the App Store until September 14.
The second Thursday Night Football game took place the following day and was the first game for which Amazon had exclusive broadcast rights.
After signing a deal worth around $1 billion a year, Amazon has exclusive rights to Thursday night football games until 2033 and it looks like its fruit immediately.
Prime averaged 13 million viewers for its first live broadcast, according to Nielsen data.
The Prime Video app saw an increase in download volume and usage on game day, pushing the app up the App Store rankings. It was ranked third on match day and took first place in the iOS App Store the next day.
Why it matters: The Prime Video app is trending lower again after last week's spike, but another Thursday Night Football game featuring the Steelers of Pittsburgh and the Cleveland Browns kick off tonight at 8:15 p.m. afternoon ET.
"By all accounts, Thursday Night Football on Prime Video was a resounding success," Jay Marine, Vice President of Prime Video and Global Head of Sports, wrote in a Monday post. note to staff.< /p>
Related link: Amazon Scores During Thursday Night Football: What the NFL Rights Deal Means for Prime
Marine also noted that Thursday Night Football was the most-watched night of prime-time content in Prime Video history and confirmed that the game drove strong sign-ups to Amazon Prime.
"Highest three times for U.S. Prime signups ever in Amazon history - including Prime Day, Cyber Monday, and Black Friday."
AMZN Price Action: Amazon has a 52-week high of $188.11 and a 52-week low of $101.26.
The stock fell 1.04% in Thursday's session, closing at $117.31, according to Benzinga Pro.
Photo: Stock Catalog on Flickr.
© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Amazon.com Inc's AMZN Shopping app has long been the most popular, but thanks to new Prime member benefits, Amazon's Prime Video app won first place in Apple Inc.'s AAPL App Store last week.
Things to know: The Prime Video app is generally outside the top 50 in the "Best Free Apps" section of the App Store. It was ranked 46th in early September, according to data from SimilarWeb.
The 2022 NFL season officially kicked off with a Thursday Night Football game on September 8. The Amazon Prime app actually trended down in the App Store until September 14.
The second Thursday Night Football game took place the following day and was the first game for which Amazon had exclusive broadcast rights.
After signing a deal worth around $1 billion a year, Amazon has exclusive rights to Thursday night football games until 2033 and it looks like its fruit immediately.
Prime averaged 13 million viewers for its first live broadcast, according to Nielsen data.
The Prime Video app saw an increase in download volume and usage on game day, pushing the app up the App Store rankings. It was ranked third on match day and took first place in the iOS App Store the next day.
Why it matters: The Prime Video app is trending lower again after last week's spike, but another Thursday Night Football game featuring the Steelers of Pittsburgh and the Cleveland Browns kick off tonight at 8:15 p.m. afternoon ET.
"By all accounts, Thursday Night Football on Prime Video was a resounding success," Jay Marine, Vice President of Prime Video and Global Head of Sports, wrote in a Monday post. note to staff.< /p>
Related link: Amazon Scores During Thursday Night Football: What the NFL Rights Deal Means for Prime
Marine also noted that Thursday Night Football was the most-watched night of prime-time content in Prime Video history and confirmed that the game drove strong sign-ups to Amazon Prime.
"Highest three times for U.S. Prime signups ever in Amazon history - including Prime Day, Cyber Monday, and Black Friday."
AMZN Price Action: Amazon has a 52-week high of $188.11 and a 52-week low of $101.26.
The stock fell 1.04% in Thursday's session, closing at $117.31, according to Benzinga Pro.
Photo: Stock Catalog on Flickr.
© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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