Artistic businesses “in the middle of a perfect storm”

Laura Meredith as the character, Jodie, in the playImage source, Tom Arran/Middle Child
By Pritti MistryBBC News

Arts organizations are "in the middle of a perfect storm", struggling to attract audiences and survive, a theater director has said.

Paul Smith , who runs Middle Child in Hull, said the cost lifestyle crisis and the pandemic had led to fewer people attending live shows.

His comments came after he published a blog detailing the company's financial struggles in an effort to increase ticket sales.

Middle Child launches his new show Baby, He Loves You on Friday.

Mr. Smith, artistic director and chief executive of the 13-year-old theater company, said a 53 percent decline in audiences over the past five years prompted him to speak out in favor of the organization, which last week saw just 32% of tickets sold for his new £90,000 production.

Artistic businesses “in the middle of a perfect storm”
Laura Meredith as the character, Jodie, in the playImage source, Tom Arran/Middle Child
By Pritti MistryBBC News

Arts organizations are "in the middle of a perfect storm", struggling to attract audiences and survive, a theater director has said.

Paul Smith , who runs Middle Child in Hull, said the cost lifestyle crisis and the pandemic had led to fewer people attending live shows.

His comments came after he published a blog detailing the company's financial struggles in an effort to increase ticket sales.

Middle Child launches his new show Baby, He Loves You on Friday.

Mr. Smith, artistic director and chief executive of the 13-year-old theater company, said a 53 percent decline in audiences over the past five years prompted him to speak out in favor of the organization, which last week saw just 32% of tickets sold for his new £90,000 production.

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