Aston Villa's BK8 deal heats up UK bookmaker sponsorship debate
January 12 - The expected replacement of Aston Villa's shirt sponsorship by online bookmaker BK8 caused an immediate backlash.
Cazoo, Villa's current main sponsor, announced earlier this week that he will not be renewing his three-year contract with the club at the end of this season.
“It has been a very strong and successful partnership for both parties and we are proud to have supported the club and raised over £120,000 for the Aston Villa Foundation during this time,” a doorman said. -word by Cazoo.
Cazoo's exit immediately put the spotlight on BK8's new partnership with Villa. BK8 has been criticized for its use of sexually explicit advertisements.
In June 2021, Norwich City fans objected to BK8's new shirt sponsorship, forcing the club to drop their one-year, £5m deal just five days after announcing it.< /p>
Fans discovered an Instagram channel promoting services to Malaysian customers that promoted “sexy baccarat” and images suggestive of hot dog swallowing contests.
Under the hashtag #hergametoo, fans complained that the soft porn images were offensive, degrading and against club principles.
As Norwich City withdrew the sponsorship with immediate effect, apologize to fans that it was 'mistaken'.
Gambling sponsorship of club shirts is still a hot debate in football, with the UK government due to release its gambling reform white paper in February. This should ban shirt sponsorship by bookmakers. The Premier League and its clubs have sought to preempt any UK legislation with a proposed voluntary restrictions on betting shirt sponsorship which they hope will satisfy UK regulators and prevent legislation banning betting and game sponsorship altogether.
The proposal is to ban sponsorships on the front of the shirt, with existing agreements being phased out over three years.
A BK8 agreement signed for next season would preempt any regulations.
James Grimes, founder of the Big Step campaign against gambling sponsorship, told the Telegraph: "This is a deaf partnership in the face of the inevitable government action on gambling adverts. money and amid growing fan pressure - which caused the same online casino to be kicked out of a club as recently as 2021."
Contact the author of this story at moc.l1673555468labto1673555468ofdlr1673555468owedi1673555468sni@n1673555468osloh1673555468cin.l1673555468uap1673555468
January 12 - The expected replacement of Aston Villa's shirt sponsorship by online bookmaker BK8 caused an immediate backlash.
Cazoo, Villa's current main sponsor, announced earlier this week that he will not be renewing his three-year contract with the club at the end of this season.
“It has been a very strong and successful partnership for both parties and we are proud to have supported the club and raised over £120,000 for the Aston Villa Foundation during this time,” a doorman said. -word by Cazoo.
Cazoo's exit immediately put the spotlight on BK8's new partnership with Villa. BK8 has been criticized for its use of sexually explicit advertisements.
In June 2021, Norwich City fans objected to BK8's new shirt sponsorship, forcing the club to drop their one-year, £5m deal just five days after announcing it.< /p>
Fans discovered an Instagram channel promoting services to Malaysian customers that promoted “sexy baccarat” and images suggestive of hot dog swallowing contests.
Under the hashtag #hergametoo, fans complained that the soft porn images were offensive, degrading and against club principles.
As Norwich City withdrew the sponsorship with immediate effect, apologize to fans that it was 'mistaken'.
Gambling sponsorship of club shirts is still a hot debate in football, with the UK government due to release its gambling reform white paper in February. This should ban shirt sponsorship by bookmakers. The Premier League and its clubs have sought to preempt any UK legislation with a proposed voluntary restrictions on betting shirt sponsorship which they hope will satisfy UK regulators and prevent legislation banning betting and game sponsorship altogether.
The proposal is to ban sponsorships on the front of the shirt, with existing agreements being phased out over three years.
A BK8 agreement signed for next season would preempt any regulations.
James Grimes, founder of the Big Step campaign against gambling sponsorship, told the Telegraph: "This is a deaf partnership in the face of the inevitable government action on gambling adverts. money and amid growing fan pressure - which caused the same online casino to be kicked out of a club as recently as 2021."
Contact the author of this story at moc.l1673555468labto1673555468ofdlr1673555468owedi1673555468sni@n1673555468osloh1673555468cin.l1673555468uap1673555468
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