At Vision Expo East 2024, the biggest eyewear players are confident about the future

Times can be difficult — but THE glasses industry East look forward.

HAS This years Vision Exposure East, THE last detained has New York Javits Center Before THE event moves has Orlando, Florida., In 2025, spectators talked sustainability, technology And personalization. THE more that 460 exhibitors, more that 2023, present brand launches And innovation against A background of orders, education And speakers, And there was A visibly renewed to focus on owner brands Since THE industry the biggest glasses conglomerates.

THE Marcolin Band East look back has A positive 2023. “Despite THE difficult context, We put In action A economic And financial strategy with THE main objective has increase profitability, for follow-up through A process of rationalization And consolidation of THE licenses wallet, A to focus on product quality And sales margins, as GOOD as A constant strive For sustainable growth through THE timely assessment of investments And monitoring of fixed costs," said Marcolin chains And sales operations support director, temp worker CEO North America Davide Rector.

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THE executive note that 2023 brand THE launch of A customer experience transformation, "A journey has become even more customer central, numerically integrated And driven by data, combining human postman And technology And allow OUR teams has be faster, agile And take informed the decisions," he said. THE Implementation "represented A new approach has customer engagement which puts THE customer has THE center of THE business model, base on listen has And anticipating their needs has build A simpler, longer sustainable And more responsible path of TO DO business, through their entire life cycle." According to has Rector, Marcolin finished 2023 with net sales up 2 percent Year after year at 558.3 ​​million euros.

In THE rise in power has THE to show, THE Italian business open A new exhibition room In New York, part of A internalization strategy that Also understand Milan, Paris And Shanghai, In order has "permanently raise OUR business picture, And to leave THE clients immerse In THE world of Marcolin — highlighting OUR innovative approach And craftsmanship has glasses ", he said.

Recent global Licence Agreements with MCM Glasses And Christian Louboutin see Marcolin beef up It is brand wallet. Christian Louboutin range will be A First of all For THE French shoe brand, which Rector classified as "A clear will of OUR ability has launch new brands In OUR industry. »

Clearly visible Featured has THE the company New York stand was Also THE recently acquired here! Berlin, which THE executive see benefit THE the organization skill In metalwork And "expansion OUR wallet of luxury brands, A segment with high potential, while Also reinforcement OUR commercial position In key areas such as Asia, WE. And Europe," he said. THE brand will continue has be do In Germany, which present Marcolin "has A new path of conceptualize, design And manufacturing glasses ", he added.

Safilo has 2024 Vision Exposure East.