Cisco revolutionizes fashion and technology in its corporate stores

On the site business stores are routine practices For megabrands as Nike And Below Armor, And Cisco East No exception.

THE global digital communications technology conglomerate has two physical stores In It is Headquarter And has has been request has beginning more In other Cisco desks. THE business has had A House desk store almost Since It is creation, When A band of computer scientists Since Stanford University begin THE business In San Francis In 1984. Along with THE expected Cisco with logo sweatshirts And T-shirts, THE software specialist recently amplified up It is not, both In terms of some products And technology. Last week Cisco introduced THE First of all of What will be quarterly look books highlighting It is last internally drawings And THE last technology.

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In THE last three years, Cisco has almost double THE technology In It is stores And has brought more retailers through has see how that technology East deployed. That effort has successful In almost A 50 percent earn In sales due has offer more "fashionable" merchandise And additional technology offerings, according to has Kaleigh Bisconti, program lead For THE Cisco Store. Pop-ups that would be be open has THE public are be considered, And THE business has staging a few has Cisco events such as “Cisco Live. »

In decline has identify any of them of THE clothes retailers that to have visited, She said big box stores, department stores And other retailers with More than 1,000 Locations to have visit THE store, as GOOD as executives Since other retail sectors. "When people come has OUR stores, they can to understand how things work And they can think about how that applies has their spaces. »

For example, visitors can get A better understanding of how THE last Meraki managed in the cloud clever cameras can be used For native engagement cartography, people account And better quality of be able has see what is this event In THE stores. THE cameras can be used has map engagement areas has see which collections are get THE most attention at the store. There are Also shipped to home stations SO that people can order online For at home deliveries. Through From all angles, A vision AI specialist For retail analytic, Cisco slaughters demographic data about at the store clients — In terms of gender And age range, as GOOD as THE conversion rate Since online buyers has at the store those.

Cisco wanna retailers has to use more technology In their Locations. Photo by Lupine Hammock/Courtesy Cisco

Grateful how a lot companies to have employee merchandise stores And create merchandise, Bisconti said, "We have taken he has A new level Or We look has ourselves as A competitive retailer among all of THE retailers out there. »