Boosting Client Advocacy with G2: A Masterclass from Katlin Hess and Emily Malis Greathouse
The voice of the customer is essential when your product is exceptional.
From finding incredible quotes to highlighting market sentiment and everything in between, there are plenty of options available to you. But it's easy to get overwhelmed by the endless opportunities available to you.
G2 is the world's largest B2B marketplace, where software buyers go to evaluate a diverse range of products and services. Software vendors who realize the power of customer defense find success on G2 for many reasons.
Any software brand can use G2 to acquire new buyers and retain existing customers. With a little know-how, you can find your way to the top of the Grid report in no time.
As part of Reach 2022, our very own Katlin Hess and Emily Malis Greathouse gave a masterclass on customer advocacy on G2. This session was packed with great best practices and insights that sellers can use to optimize review collection and improve their overall presence along the way.
Didn't get a chance to attend the masterclass? No worries: this article explains it all.
The Anatomy of G2 Scores and Grid ReportsThe world of B2B software is constantly changing. Customer feelings about a product or service can change over weeks or months. G2's rating methodology takes this into account and attempts to create a rating that reflects the dynamic nature of customer reviews of software.
For new and established sellers who want more G2s, understanding the components of your G2 score is crucial. Emily Malis Greathouse, Director of Market Research, spoke at length about this concept and others. So let's see how G2 processes data, which will help us understand G2 Grid reports later.
What is a G2 score?A profile's G2 score is the calculated average of two other proprietary scores: satisfaction + market presence.
If a company has an average satisfaction score of 70 and a market presence score of 60, its G2 score is 65. In other words, improving satisfaction and market presence market gives a profile a higher chance of performing better on G2 Grid reports.
How G2 calculates satisfaction scoresThe Satisfaction Score takes into account multiple metrics from G2 review data to provide a single score beyond star ratings that shows how satisfied reviewers are with using your solution.
>Listed in order of importance, the following items impact satisfaction scores.
Customer satisfaction with end-user product attributes based on reviews Popularity and statistical significance based on the number of reviews received by G2 Quality of reviews received Age of reviews Customer satisfaction with admin-specific product attributes based on user reviews Overall customer satisfaction and Net Promoter Score® (NPS) based on G2 user ratings How can I improve satisfaction score factors?Many G2 sellers ask how they can improve their G2 score. Malis Greathouse answers that question with some key considerations.
Number of Reviews: The more reviews G2 has for a product, the more confident we can be in the scores. Collect more reviews! Currency of revisions: Software changes quickly; recent reviews provide more relevant and up-to-date information. Collect more reviews! Quality of reviews: Reviews with more questions answered and more details are more helpful. Ask your customer to leave longer, more detailed reviews when requesting reviews. Also: Gather more reviews!TL;DR: Collect more reviews!
How G2 Calculates Market Presence ScoresMarket presence is a combination of 15 metrics from G2 reviews, publicly available information, and third-party sources. Here's a look at some of the most critical information G2 uses to measure market presence.
Total number of reviews Number of reviews in the last 90 days Number of employees web presence Social presence Employee Growth and Web Presence Growth Seller's age Employee satisfaction and engagement How can I improve market presence factors?Because market presence combines different metrics beyond G2 data, there is little a seller can do to influence these factors. Still, read on to find out what aspects sellers can influence.
Number of reviews and recency: Two metrics also calculated in your satisfaction score, number of reviews and recency, play a role in market presence. The best ...
The voice of the customer is essential when your product is exceptional.
From finding incredible quotes to highlighting market sentiment and everything in between, there are plenty of options available to you. But it's easy to get overwhelmed by the endless opportunities available to you.
G2 is the world's largest B2B marketplace, where software buyers go to evaluate a diverse range of products and services. Software vendors who realize the power of customer defense find success on G2 for many reasons.
Any software brand can use G2 to acquire new buyers and retain existing customers. With a little know-how, you can find your way to the top of the Grid report in no time.
As part of Reach 2022, our very own Katlin Hess and Emily Malis Greathouse gave a masterclass on customer advocacy on G2. This session was packed with great best practices and insights that sellers can use to optimize review collection and improve their overall presence along the way.
Didn't get a chance to attend the masterclass? No worries: this article explains it all.
The Anatomy of G2 Scores and Grid ReportsThe world of B2B software is constantly changing. Customer feelings about a product or service can change over weeks or months. G2's rating methodology takes this into account and attempts to create a rating that reflects the dynamic nature of customer reviews of software.
For new and established sellers who want more G2s, understanding the components of your G2 score is crucial. Emily Malis Greathouse, Director of Market Research, spoke at length about this concept and others. So let's see how G2 processes data, which will help us understand G2 Grid reports later.
What is a G2 score?A profile's G2 score is the calculated average of two other proprietary scores: satisfaction + market presence.
If a company has an average satisfaction score of 70 and a market presence score of 60, its G2 score is 65. In other words, improving satisfaction and market presence market gives a profile a higher chance of performing better on G2 Grid reports.
How G2 calculates satisfaction scoresThe Satisfaction Score takes into account multiple metrics from G2 review data to provide a single score beyond star ratings that shows how satisfied reviewers are with using your solution.
>Listed in order of importance, the following items impact satisfaction scores.
Customer satisfaction with end-user product attributes based on reviews Popularity and statistical significance based on the number of reviews received by G2 Quality of reviews received Age of reviews Customer satisfaction with admin-specific product attributes based on user reviews Overall customer satisfaction and Net Promoter Score® (NPS) based on G2 user ratings How can I improve satisfaction score factors?Many G2 sellers ask how they can improve their G2 score. Malis Greathouse answers that question with some key considerations.
Number of Reviews: The more reviews G2 has for a product, the more confident we can be in the scores. Collect more reviews! Currency of revisions: Software changes quickly; recent reviews provide more relevant and up-to-date information. Collect more reviews! Quality of reviews: Reviews with more questions answered and more details are more helpful. Ask your customer to leave longer, more detailed reviews when requesting reviews. Also: Gather more reviews!TL;DR: Collect more reviews!
How G2 Calculates Market Presence ScoresMarket presence is a combination of 15 metrics from G2 reviews, publicly available information, and third-party sources. Here's a look at some of the most critical information G2 uses to measure market presence.
Total number of reviews Number of reviews in the last 90 days Number of employees web presence Social presence Employee Growth and Web Presence Growth Seller's age Employee satisfaction and engagement How can I improve market presence factors?Because market presence combines different metrics beyond G2 data, there is little a seller can do to influence these factors. Still, read on to find out what aspects sellers can influence.
Number of reviews and recency: Two metrics also calculated in your satisfaction score, number of reviews and recency, play a role in market presence. The best ...What's Your Reaction?
