Edie Campbell on Designing a Capsule Collection for Sunspel and Her Favorite Reality Shows

LONDON — What does it take to get Edie Campbell to design a capsule collection?

"I really like it when I went to the factory in Leicester, it smelled like tea and cookies," the model spoke to WWD about her new venture with British brand Sunspel.

The other factor that convinced her was that the brand designed T-shirts for James Bond while operating under a sustainable production method.

The small collection she designed is made up of a series of pieces inspired by men's clothing. Campbell wore the mustard yellow cable sweater on the Zoom call, which she jokingly admitted she had worn for four days.

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"Men have a fairly reliable kind of uniform, when they put on something well-made, it looks good. I wanted to translate that into a feminine capsule. It takes a bit of time to dress up,” she said.

Campbell, who turned 32 in September, confessed that "now more and more I feel settled in the way I dress and what I want to look like. The clothes in which I feel most comfortable and in which I express myself with precision are classics of menswear.”

Jarvis Cocker, Harry Wormwood (Danny DeVito's character in "Matilda") and David Bowie were the muses she considered when designing pieces, from the checked double-breasted blazer to the tweed coat; polo shirts and funnel neck tops in light knit and tailored trousers.

The collection was photographed by longtime Campbell collaborator Alasdair McLellan in the English countryside .

In her personal life she remembered the cool girl two years above her at school, that she would take style cues, like wearing shoes without soles.

Nowadays she scours eBay for a bargain. “I found a few sellers who I assume are factory seconds. This seller will have everything from Haider Ackermann to some really nice luxury stuff,” she said.

"I watch so much trash TV. I'm a sucker for reality TV", said Campbell, listing his favorites such as "Married at First Sight", "Love Island", "Below the Deck" and "Selling the O.C".

If she could be on a reality TV show, what would she be? "Actually, I might like to be on 'Selling the O.C.' or 'Selling Sunset.' There's an English version and I think I could do it," Campbell said.

For now, Campbell will just sell Sunspel.

Edie Campbell on Designing a Capsule Collection for Sunspel and Her Favorite Reality Shows

LONDON — What does it take to get Edie Campbell to design a capsule collection?

"I really like it when I went to the factory in Leicester, it smelled like tea and cookies," the model spoke to WWD about her new venture with British brand Sunspel.

The other factor that convinced her was that the brand designed T-shirts for James Bond while operating under a sustainable production method.

The small collection she designed is made up of a series of pieces inspired by men's clothing. Campbell wore the mustard yellow cable sweater on the Zoom call, which she jokingly admitted she had worn for four days.

Related Galleries

"Men have a fairly reliable kind of uniform, when they put on something well-made, it looks good. I wanted to translate that into a feminine capsule. It takes a bit of time to dress up,” she said.

Campbell, who turned 32 in September, confessed that "now more and more I feel settled in the way I dress and what I want to look like. The clothes in which I feel most comfortable and in which I express myself with precision are classics of menswear.”

Jarvis Cocker, Harry Wormwood (Danny DeVito's character in "Matilda") and David Bowie were the muses she considered when designing pieces, from the checked double-breasted blazer to the tweed coat; polo shirts and funnel neck tops in light knit and tailored trousers.

The collection was photographed by longtime Campbell collaborator Alasdair McLellan in the English countryside .

In her personal life she remembered the cool girl two years above her at school, that she would take style cues, like wearing shoes without soles.

Nowadays she scours eBay for a bargain. “I found a few sellers who I assume are factory seconds. This seller will have everything from Haider Ackermann to some really nice luxury stuff,” she said.

"I watch so much trash TV. I'm a sucker for reality TV", said Campbell, listing his favorites such as "Married at First Sight", "Love Island", "Below the Deck" and "Selling the O.C".

If she could be on a reality TV show, what would she be? "Actually, I might like to be on 'Selling the O.C.' or 'Selling Sunset.' There's an English version and I think I could do it," Campbell said.

For now, Campbell will just sell Sunspel.

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