Emerging smart TV company Telly unveils partnerships with Spotify, Microsoft, Nielsen and more as it starts shipping its free 55-inch sets
Emerging smart TV company Telly unveils partnerships with Spotify, Microsoft, Nielsen and more as it starts shipping its free 55-inch sets
July 13, 2023 2:39 p.m.
Telly, the smart TV start-up with a unique product (two screens instead of one) and an even more innovative business plan (offering sets for free in order to focus on advertising revenue), took several new steps.
The company said in a press release that it has started shipping its dual-screen sets 55-inch this week to customers participating in a public beta program. Telly plans to ship 500,000 free TVs by the end of 2023 and millions more in 2024.
Dallas Lawrence, Telly Chief Strategy Officer and former Roku executive who worked on Capitol Hill before to move into tech, said the company expects a surge in demand during the fourth holiday quarter. About half of the initial run of sets has been booked, but a flurry of promotions now that the products are shipping should help increase awareness online and at retail.
In addition to Expeditions, the company has formed a number of notable partnerships. Nielsen will license Telly data for the purpose of gaining insights into audience patterns and advertising effectiveness.
On the advertising front, Magnite and Microsoft Advertising will join initial launch partner MNTN as advertising partners privileged. With voice assistants, motion tracking, video games and soundbars all forming key parts of the Telly experience, the company said it chose Harman-Kardon to provide the audio technology for its built-in soundbar. free to six pilots. The offers will also allow customers to integrate their Spotify and LiveOne accounts into the Telly platform.
Pluto TV founder Ilya Pozin, who founded Telly and leads it as CEO, said the initial response from consumers and advertisers to the dual-screen offering has been "incredible" since the company emerged from stealth last May. A key part of the product offering, he said, is technology that allows sets "to improve with every update" based on user feedback.
"Telly represents the latest innovation in television advertising," said Michael Barrett, CEO of Magnite . “Together, we're unlocking new inventory and data, plus powerful new performance-driven ad creative for brands looking to reach engaged consumers on the biggest screen in the home. this exciting adventure with Telly, leveraging our expertise and technology to help them move forward."
Telly, the smart TV start-up with a unique product (two screens instead of one) and an even more innovative business plan (offering sets for free in order to focus on advertising revenue), took several new steps.
The company said in a press release that it has started shipping its dual-screen sets 55-inch this week to customers participating in a public beta program. Telly plans to ship 500,000 free TVs by the end of 2023 and millions more in 2024.
Dallas Lawrence, Telly Chief Strategy Officer and former Roku executive who worked on Capitol Hill before to move into tech, said the company expects a surge in demand during the fourth holiday quarter. About half of the initial run of sets has been booked, but a flurry of promotions now that the products are shipping should help increase awareness online and at retail.
In addition to Expeditions, the company has formed a number of notable partnerships. Nielsen will license Telly data for the purpose of gaining insights into audience patterns and advertising effectiveness.
On the advertising front, Magnite and Microsoft Advertising will join initial launch partner MNTN as advertising partners privileged. With voice assistants, motion tracking, video games and soundbars all forming key parts of the Telly experience, the company said it chose Harman-Kardon to provide the audio technology for its built-in soundbar. free to six pilots. The offers will also allow customers to integrate their Spotify and LiveOne accounts into the Telly platform.
Pluto TV founder Ilya Pozin, who founded Telly and leads it as CEO, said the initial response from consumers and advertisers to the dual-screen offering has been "incredible" since the company emerged from stealth last May. A key part of the product offering, he said, is technology that allows sets "to improve with every update" based on user feedback.
"Telly represents the latest innovation in television advertising," said Michael Barrett, CEO of Magnite . “Together, we're unlocking new inventory and data, plus powerful new performance-driven ad creative for brands looking to reach engaged consumers on the biggest screen in the home. this exciting adventure with Telly, leveraging our expertise and technology to help them move forward."
