Emporio Armani's EA7 line named technical supplier to Italian winter sports athletes
MILAN — Giorgio Armani takes over the runways.
The designer has forged a connection with FISI, the Italian Winter Sports Federation, by becoming the team's official technical equipment supplier for four seasons via its EA7 sportswear line under the Emporio Armani brand.
The merger was revealed on Monday at the Armani/Teatro in Milan as part of an event launch of the upcoming season for the national federation with athletes present already wearing leisure clothing from the EA7 collection.
The designer did not attend the event but in a statement he said: " The world of sport never stops to inspire and excite me.It is driven by values that I deeply believe in: team spirit, hard work, respect and loyalty.
Related Galleries"This new collaboration…is one more step in a direction I started years ago years and which has brought me great satisfaction and the opportunity to rub shoulders with great athletes. Winter sports are also a wonderful playground to experiment with style and performance while maintaining a renewed attention to the environment. added Armani.
Partnership extends to 2026 Winter Olympics, to be held in Italy between Milan and the Cortina d'Ampezzo ski destination in Veneto.
"Over the past few years, Mr. Armani has built a brand that began as an exploration of sportswear to quickly become an important player in the field,” said Giuseppe Marsocci, deputy general manager and commercial director of Giorgio Armani, during Monday's event.
"[EA7] represents an important link between fashion and sports, the first significant example of such a bond-ins.… We embarked on this adventure looking forward to learning something new along the journey that will take us to Milano Cortina 2026,” he added.
As stated, the Winter Olympics should generate buzz, generate interest and help stimulate the Italian economy. It will be the third time that Italy will host the Winter Games after the 2006 edition in Turin and the 1956 edition in Cortina d'Ampezzo.
Signing their importance, the Ministry of Tourism Massimo Garavaglia revealed on Monday during the event at the Armani/Teatro that the government supports the federation with 1 million euros per year and an additional 3 million euros until 2026 to create a dynamic around the country's winter sports destinations and ski resorts.
Certainly, Italian winter sports athletes are already a source of pride for the country, with the federation reporting a record 2021-22 season with 155 podium wins across all winter disciplines and a breakthrough three stars. These include Super-G ski racer Federica Brignone, alpine ski racer Sofia Goggia, who specializes in speed events such as downhill, and ski mountaineer Michele Boscacci.
Along with their fellow team members, the two female athletes seemed excited for the 2022-23 season to come, which is fast approaching. FISI President Flavio Roda praised their excellent achievements and resilience in the two years devastated by the pandemic.
In a few weeks, as the winter sports tournaments begin, Italy...
MILAN — Giorgio Armani takes over the runways.
The designer has forged a connection with FISI, the Italian Winter Sports Federation, by becoming the team's official technical equipment supplier for four seasons via its EA7 sportswear line under the Emporio Armani brand.
The merger was revealed on Monday at the Armani/Teatro in Milan as part of an event launch of the upcoming season for the national federation with athletes present already wearing leisure clothing from the EA7 collection.
The designer did not attend the event but in a statement he said: " The world of sport never stops to inspire and excite me.It is driven by values that I deeply believe in: team spirit, hard work, respect and loyalty.
Related Galleries"This new collaboration…is one more step in a direction I started years ago years and which has brought me great satisfaction and the opportunity to rub shoulders with great athletes. Winter sports are also a wonderful playground to experiment with style and performance while maintaining a renewed attention to the environment. added Armani.
Partnership extends to 2026 Winter Olympics, to be held in Italy between Milan and the Cortina d'Ampezzo ski destination in Veneto.
"Over the past few years, Mr. Armani has built a brand that began as an exploration of sportswear to quickly become an important player in the field,” said Giuseppe Marsocci, deputy general manager and commercial director of Giorgio Armani, during Monday's event.
"[EA7] represents an important link between fashion and sports, the first significant example of such a bond-ins.… We embarked on this adventure looking forward to learning something new along the journey that will take us to Milano Cortina 2026,” he added.
As stated, the Winter Olympics should generate buzz, generate interest and help stimulate the Italian economy. It will be the third time that Italy will host the Winter Games after the 2006 edition in Turin and the 1956 edition in Cortina d'Ampezzo.
Signing their importance, the Ministry of Tourism Massimo Garavaglia revealed on Monday during the event at the Armani/Teatro that the government supports the federation with 1 million euros per year and an additional 3 million euros until 2026 to create a dynamic around the country's winter sports destinations and ski resorts.
Certainly, Italian winter sports athletes are already a source of pride for the country, with the federation reporting a record 2021-22 season with 155 podium wins across all winter disciplines and a breakthrough three stars. These include Super-G ski racer Federica Brignone, alpine ski racer Sofia Goggia, who specializes in speed events such as downhill, and ski mountaineer Michele Boscacci.
Along with their fellow team members, the two female athletes seemed excited for the 2022-23 season to come, which is fast approaching. FISI President Flavio Roda praised their excellent achievements and resilience in the two years devastated by the pandemic.
In a few weeks, as the winter sports tournaments begin, Italy...
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