EXCLUSIVE: Puma taps Angus Cloud, Iris Apatow, Caleb McLaughlin and Zaya Wade for campaign
Puma tapped a roster of young stars for its latest campaign.
The sports giant unveiled its Forever.Classic campaign on Monday, which features the actor " Euphoria" Angus Cloud, "Stranger Things" actor Caleb McLaughlin, "The Bubble" actress Iris Apatow and Dwyane Wade's daughter Zaya Wade. The campaign celebrates some of Puma's most popular styles, such as its Puma Suede, Clyde, Cali and Mayze sneakers.
"Be part of the Forever.Classic campaign highlighting Puma's most iconic and legendary products is surreal, you feel me? said Cloud. "It's so great to be part of this new generation that honors the classics that I remember when I was growing up in Oakland.
Related GalleriesCampaign stars appear together in images modeling popular Puma sneaker styles. Puma describes the campaign as "bringing together those who move culture forward by engaging creatives from different walks of life – from actors and content creators to athletes and musicians – to tell the story of how they found 'their way'."
"Puma is an iconic brand with 75 years of defining moments and relationships in the history of the fashion, sports and music," said Apatow. "Being part of a campaign showcasing the next generation of story makers is inspiring and so special to me."
The Puma campaign was photographed by Kendall Bessent, who was on the Forbes 2022 30 Under 30 list for art and style.
"I love Puma's celebration of brave, confident and determined individuals," Wade said. "Together, we all strive to be better versions of ourselves and this is the perfect meeting of classic and individual style."
Puma tapped a roster of young stars for its latest campaign.
The sports giant unveiled its Forever.Classic campaign on Monday, which features the actor " Euphoria" Angus Cloud, "Stranger Things" actor Caleb McLaughlin, "The Bubble" actress Iris Apatow and Dwyane Wade's daughter Zaya Wade. The campaign celebrates some of Puma's most popular styles, such as its Puma Suede, Clyde, Cali and Mayze sneakers.
"Be part of the Forever.Classic campaign highlighting Puma's most iconic and legendary products is surreal, you feel me? said Cloud. "It's so great to be part of this new generation that honors the classics that I remember when I was growing up in Oakland.
Related GalleriesCampaign stars appear together in images modeling popular Puma sneaker styles. Puma describes the campaign as "bringing together those who move culture forward by engaging creatives from different walks of life – from actors and content creators to athletes and musicians – to tell the story of how they found 'their way'."
"Puma is an iconic brand with 75 years of defining moments and relationships in the history of the fashion, sports and music," said Apatow. "Being part of a campaign showcasing the next generation of story makers is inspiring and so special to me."
The Puma campaign was photographed by Kendall Bessent, who was on the Forbes 2022 30 Under 30 list for art and style.
"I love Puma's celebration of brave, confident and determined individuals," Wade said. "Together, we all strive to be better versions of ourselves and this is the perfect meeting of classic and individual style."
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