Helmut Newton Foundation partners with Trunk Archive for licensing opportunities
PICTURE THIS: Admirers of Helmut Newton's photography may one day be able to purchase products beauty, jewelry and luxury fashion apparel inspired by the late goal.
The Helmut Newton Foundation has partnered with Trunk Archive to embark on global licensing that will inspired by the archives of Newton and his wife June, also known as Alice Springs. The agreement opens the door to the use of some of their images for brand collaborations, exclusive alliances and special projects.
Widely recognized for his austere and sometimes controversial imagery, Helmut Newton has died aged 83 in 2004. His prolific fashion photography has spanned over 50 years and captured everything from the Yves Saint Laurent "Le Smoking" era to Amazonian women wearing nothing but Wolford corsets and tights. Dividing in life, his photos and their respective stories remain stimulating or repulsive, depending on the audience. Alice Springs was an accomplished photographer in her own right, known primarily for her intimate and charged portraits, including of actors, artists and musicians. She died at age 97 in 2021.
Related GalleriesA portrait of Elsa Peretti dressed as a Playboy bunny directed by Helmut Newton and an image of Yves Saint Laurent photographed by Alice Newton is one of more than 500 images now available for consultation via the Trunk Archive platform. Besides top models like Jerry Hall, Nadja Auermann and Claudia Schiffer, there are snapshots of Charlotte Rampling, Marianne Faithfull, Nicolas Cage and Ralph Fiennes. Additional Newton stock footage will be added to the Trunk platform.
Jamie Tredwell, executive director of marketing for Great Bowery Licensing, which includes the Trunk Archives, described the Newton - related opportunities "like pretty endless".
Trunk, a creative licensing agency, represents the archives of creators such as Annie Leibovitz, Steven Klein , Ellen von Unwerth, Nick Knight, Nadine Ijewere, Inez and Vinoodh, Miles Aldridge and William Klein. Previous licensing projects included a branded merchandise collaboration between Supreme and Knight. Another project brought together von Unwerth and a European luxury company to create personalized plates for consumers.
Matthias Harder, director and curator of the Helmut Newton Foundation, said the new alliance helps support the foundation's efforts make Newtons' work accessible to a wider audience and "within a broader cultural context".
PICTURE THIS: Admirers of Helmut Newton's photography may one day be able to purchase products beauty, jewelry and luxury fashion apparel inspired by the late goal.
The Helmut Newton Foundation has partnered with Trunk Archive to embark on global licensing that will inspired by the archives of Newton and his wife June, also known as Alice Springs. The agreement opens the door to the use of some of their images for brand collaborations, exclusive alliances and special projects.
Widely recognized for his austere and sometimes controversial imagery, Helmut Newton has died aged 83 in 2004. His prolific fashion photography has spanned over 50 years and captured everything from the Yves Saint Laurent "Le Smoking" era to Amazonian women wearing nothing but Wolford corsets and tights. Dividing in life, his photos and their respective stories remain stimulating or repulsive, depending on the audience. Alice Springs was an accomplished photographer in her own right, known primarily for her intimate and charged portraits, including of actors, artists and musicians. She died at age 97 in 2021.
Related GalleriesA portrait of Elsa Peretti dressed as a Playboy bunny directed by Helmut Newton and an image of Yves Saint Laurent photographed by Alice Newton is one of more than 500 images now available for consultation via the Trunk Archive platform. Besides top models like Jerry Hall, Nadja Auermann and Claudia Schiffer, there are snapshots of Charlotte Rampling, Marianne Faithfull, Nicolas Cage and Ralph Fiennes. Additional Newton stock footage will be added to the Trunk platform.
Jamie Tredwell, executive director of marketing for Great Bowery Licensing, which includes the Trunk Archives, described the Newton - related opportunities "like pretty endless".
Trunk, a creative licensing agency, represents the archives of creators such as Annie Leibovitz, Steven Klein , Ellen von Unwerth, Nick Knight, Nadine Ijewere, Inez and Vinoodh, Miles Aldridge and William Klein. Previous licensing projects included a branded merchandise collaboration between Supreme and Knight. Another project brought together von Unwerth and a European luxury company to create personalized plates for consumers.
Matthias Harder, director and curator of the Helmut Newton Foundation, said the new alliance helps support the foundation's efforts make Newtons' work accessible to a wider audience and "within a broader cultural context".
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