How zero-party data can maximize SMS campaign results
Join senior executives in San Francisco on July 11-12 to learn how leaders are integrating and optimizing AI investments for success. Find out more
In today's digital world, marketers are taking a multi-channel approach to targeting consumers. The most coveted channel now is SMS (Short Message Service), commonly referred to as SMS.
There are challenges and regulations that marketers need to keep in mind when using different channels. For example, the elimination of third-party cookies has prevented marketers from tracking their company's website activity, which prevents them from tailoring their online communications to specific customer interests.
Similarly, while SMS can virtually guarantee that the customer will at least see the message, as it has a whopping 98% open rate, marketers need to gather consent before using this channel to market to customers.
While it is undeniable that SMS marketing is relevant for targeting customers, it must be done in a fully compliant manner. Most importantly, SMS should be used wisely and wisely so that the customer can receive the value they expect and at the cadence they want. Otherwise, they will unsubscribe.
EventTransform 2023
Join us in San Francisco on July 11-12, where senior executives will discuss how they've integrated and optimized AI investments for success and avoided common pitfalls.
Register nowUnfortunately, many marketers today text consumers without their consent, which is illegal under the Federal Communications Commission's (FCC) Telephone Consumer Protection Act (TCPA). As the law states, all businesses, regardless of industry, must obtain express, written consent from consumers using mobile devices before sending them marketing text messages. If found in violation of the TCPA, fines ranging from $500 to $1,500 per text message may be imposed.
For example, in Ferencz v. International Clinic Consultants LLC in 2013, the clinical consulting firm was found guilty of violating the TCPA by sending millions of text messages per month to consumers containing advertising messages unsolicited. International Clinic Consultants LLC never collected written consent or provided an opportunity to opt out of receiving the text messages, so the company was fined $3.5 million.
To avoid this danger and be in full compliance with the TCPA, companies must make it clear to the customer that they will receive recurring, automated SMS marketing communications, and explain how they plan to use the customer's preferences in the future. messages or campaigns. . Collecting consent and preference data through a strong zero-party data program can help address these issues.
Improve SMS campaigns using zero-party dataCompanies have always wanted data that provides insight into their customers, and there is no...
Join senior executives in San Francisco on July 11-12 to learn how leaders are integrating and optimizing AI investments for success. Find out more
In today's digital world, marketers are taking a multi-channel approach to targeting consumers. The most coveted channel now is SMS (Short Message Service), commonly referred to as SMS.
There are challenges and regulations that marketers need to keep in mind when using different channels. For example, the elimination of third-party cookies has prevented marketers from tracking their company's website activity, which prevents them from tailoring their online communications to specific customer interests.
Similarly, while SMS can virtually guarantee that the customer will at least see the message, as it has a whopping 98% open rate, marketers need to gather consent before using this channel to market to customers.
While it is undeniable that SMS marketing is relevant for targeting customers, it must be done in a fully compliant manner. Most importantly, SMS should be used wisely and wisely so that the customer can receive the value they expect and at the cadence they want. Otherwise, they will unsubscribe.
EventTransform 2023
Join us in San Francisco on July 11-12, where senior executives will discuss how they've integrated and optimized AI investments for success and avoided common pitfalls.
Register nowUnfortunately, many marketers today text consumers without their consent, which is illegal under the Federal Communications Commission's (FCC) Telephone Consumer Protection Act (TCPA). As the law states, all businesses, regardless of industry, must obtain express, written consent from consumers using mobile devices before sending them marketing text messages. If found in violation of the TCPA, fines ranging from $500 to $1,500 per text message may be imposed.
For example, in Ferencz v. International Clinic Consultants LLC in 2013, the clinical consulting firm was found guilty of violating the TCPA by sending millions of text messages per month to consumers containing advertising messages unsolicited. International Clinic Consultants LLC never collected written consent or provided an opportunity to opt out of receiving the text messages, so the company was fined $3.5 million.
To avoid this danger and be in full compliance with the TCPA, companies must make it clear to the customer that they will receive recurring, automated SMS marketing communications, and explain how they plan to use the customer's preferences in the future. messages or campaigns. . Collecting consent and preference data through a strong zero-party data program can help address these issues.
Improve SMS campaigns using zero-party dataCompanies have always wanted data that provides insight into their customers, and there is no...
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