Jared Leto says he's not into skincare - while selling $97 eye cream
In 2022, it seems like you're more likely to see a celebrity announcing a new beauty line than promoting their next project. This year alone, Hailey Bieber, Gwen Stefani, Halsey, Ciara and Winnie Harlow have all dropped new brands. But it's not just a women's game - now the men also want a $5 billion market share.
Last week Jared Leto announced Twentynine Palms, "an 11-piece line of gender-neutral skincare, bodycare and haircare products," according to Vogue. Although the 50-year-old told The Shining that he "didn't never really been into beauty products,” he unveiled items like a $47 hand soap and a $97 eye cream. Each product is made from “desert plants” like the prickly pear extract.
Despite Vogue's Liam Hess describing 50-year-old Leto as having "the porcelain-smooth complexion of a Renaissance cherub," some buyers remained less enthusiastic. "You can be gender neutral without spending $97 on a marketing ploy," one person wrote on Twitter. i exceed [$10] for a cleanser is really ridiculous," said another.
Kirbie Johnson, writer and host of the Gloss Angeles podcast, told the Guardian that the ranges had become the celebrity go-to after Rihanna launched her own, Fenty Beauty, in 2017. (The brand, hailed for its range of inclusive foundation shades, has since catapulted the singer to billionaire status.) "Celebrities don't do this out of the goodness of their hearts, to share creativity," she said. "They saw what Rihanna did, and they wanted a slice of the pie."
Leto joined Brad Pitt and Travis Barker, who in recent weeks have launched their own respective lines. Pitt, who exhibits original sculptures in Finland, has embarked on something decidedly more commercial: Le Domaine, a "skin care line that combines science and nature." According to British Vogue, the products are made from grapes harvested by the Perrin family, owners of a wine estate in the Rhône.
Pitt told Vogue that he created The Estate in part to emulate his ex Gwyneth Paltrow's Goop empire. "It's exciting that you can, you know.. .
In 2022, it seems like you're more likely to see a celebrity announcing a new beauty line than promoting their next project. This year alone, Hailey Bieber, Gwen Stefani, Halsey, Ciara and Winnie Harlow have all dropped new brands. But it's not just a women's game - now the men also want a $5 billion market share.
Last week Jared Leto announced Twentynine Palms, "an 11-piece line of gender-neutral skincare, bodycare and haircare products," according to Vogue. Although the 50-year-old told The Shining that he "didn't never really been into beauty products,” he unveiled items like a $47 hand soap and a $97 eye cream. Each product is made from “desert plants” like the prickly pear extract.
Despite Vogue's Liam Hess describing 50-year-old Leto as having "the porcelain-smooth complexion of a Renaissance cherub," some buyers remained less enthusiastic. "You can be gender neutral without spending $97 on a marketing ploy," one person wrote on Twitter. i exceed [$10] for a cleanser is really ridiculous," said another.
Kirbie Johnson, writer and host of the Gloss Angeles podcast, told the Guardian that the ranges had become the celebrity go-to after Rihanna launched her own, Fenty Beauty, in 2017. (The brand, hailed for its range of inclusive foundation shades, has since catapulted the singer to billionaire status.) "Celebrities don't do this out of the goodness of their hearts, to share creativity," she said. "They saw what Rihanna did, and they wanted a slice of the pie."
Leto joined Brad Pitt and Travis Barker, who in recent weeks have launched their own respective lines. Pitt, who exhibits original sculptures in Finland, has embarked on something decidedly more commercial: Le Domaine, a "skin care line that combines science and nature." According to British Vogue, the products are made from grapes harvested by the Perrin family, owners of a wine estate in the Rhône.
Pitt told Vogue that he created The Estate in part to emulate his ex Gwyneth Paltrow's Goop empire. "It's exciting that you can, you know.. .
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